Many EU SMEs assume that because they do not sell their products in China, there is no need to register trademarks or obtain patent protection in China. However, this mindset carries significant legal and commercial risks especially given China’s role as the world’s manufacturing hub. With the rise of cross-border e-commerce, counterfeits of EU SMEs’ products could easily find their way to the target markets.
The China IP SME Helpdesk and the BVMW jointly organise the webinar titled Made in China, But Who Owns the IP? Hidden Intellectual Property Risks for EU Brands Using Chinese Manufacturers to explore the importance of IP protection when only manufacturing in China.
Ms April Wei, the IP Business Advisor of the China IP SME Helpdesk will speak about the importance of IP protection when manufacturing your products in China. She’ll explain the common IP issues SMEs face when manufacturing in China without having registered their IP.
During this webinar, you will receive practical guidance on:
- When and how to pursue defensive IP filings in China;
- Key contractual safeguards for manufacturing agreements;
- How to integrate IP strategy into supply chain due diligence.
Agenda (Brussels time)
9:30 – 9:40 Opening remarks
10:40 – 10:20 Presentation by April Wei, IP Business Advisor at China IP SME Helpdesk
10:20 – 10:45 Q&A
Register
