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Advice

Advocacy

Training

Self-Diagnosis Tool
Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Publications
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Articles

Guidelines

Reports

Case Studies

Webinars

FAQs
Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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HR Insights for SMEs: From Talent Pool to Work Contracts

article| 26 March 2024

Human Resources HR Labour Law

Exporting Food & Beverage Products from Europe to China

article| 29 February 2024

Food & Beverages

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Guidelines on Exporting Health Food to China

guideline| 18 May 2023

Food supplements Health supplements Healthcare

Food Additives in China: Regulations and Practical Cases

guideline| 20 December 2022

Food & Beverages Alcohol Dairy Food supplements

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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Guide to Trade Fairs in China: 2024 Update

report| 25 March 2024

Trade Fairs

Decoding China’s Labour Market: HR Insights and Recommendations for EU SMEs

report| 8 January 2024

Recruitment Human Resources Talent Labour Law

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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ISCLEANAIR: A Pioneer in Air Pollution Abatement Technology

case-study| 1 February 2024

Green Development

E-Commerce & Marketing: RedFern Digital Presents Its Campaign for Loop

case-study| 18 January 2024

E-Commerce Marketing cross-border e-commerce

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Opportunities and Challenges in the Chinese Market for Slovenian SMEs

webinar| 29 March 2024

Market Access

Green Supply Chain Management: Empowering SME Suppliers

webinar| 27 March 2024

Supply Chain Advocacy

FAQs
Practical answers to the 68 most frequently asked questions we receive from business enquiries: selecting e-commerce platforms, registering a company in China, invoicing and paying the right taxes, getting products certified and hiring staff, the solution may be a click away.

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Partners
Our Partners

Service Providers

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

Innovation Network for Advanced Materials (INAM)

INAM is a Berlin-based, globally active organisation, founded by industry leaders, research institutes, investors and public offices, to accelerate deep tech startups and help complex innovations reach their target audience.Core technologies the organisation focuses on are advanced materials, electronics and optical technologies. Currently, INAM has 25 corporate, investor and research members from around the world and over 80 startup members.

Enterprise Estonia

Enterprise Estonia is a public sector organisation under the administration of the Ministry of Economic Affairs and Communication. The organisation supports business Estonian companies in business development and innovation acceleration, trade development, raising foreign direct investments, attracting foreign talent, developing tourism. Enterprise Estonia has 17 foreign representations.

Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here our selection of companies with a track-record of working with SMEs in the Chinese market.

Service Providers

Paradigm Communications

Paradigm Communications is an independent public relations consultancy in China specialising in corporate and marketing communications services. Established in 1998, we have offices in Beijing and Shanghai. We have provided services to clients in some 35 Chinese cities. We are well versed in utilising both conventional and digital media initiatives to support our clients’ communications needs in China. The majority of our clients are multinational corporations, industry co-operatives, foreign government departments or semi-government organisations.

VIRTUARCH

VIRTUARCH is an international award-winning Architecture, Interior Design and Project Management company with offices in China, Thailand and Switzerland specialized in workplaces (Industrial Buildings, R&D Facilities, Offices and Headquarter Buildings), as well as in the field of education (Kindergartens, Schools, Universities Vocational Training Centers, Adult Education). With over 20 years of experience, we have successfully designed and realized more than 500 projects in China and Asia for Multinational Corporations and Small and Medium-Sized Companies, often being Market Leaders and Hidden Champions in their fields.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

Press Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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16 May 2024

Navigating Cross-Border Data Rules: A Practical Guide for EU SMEs

Event| Online & Beijing

29 April 2024

Pricing Strategies for the Chinese Market

Event| Online

Press Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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23 April 2024

Open Discussion on Recent Developments at the SME Breakfast Roundtable in Shanghai

On 23 April 2024, the EU SME Centre, in partnership with the China-Italy Chamber of Commerce (CICC) and the European…

17 April 2024

Understanding Demographic Headwinds Threatening Growth in China

On 11 April 2024, the EU SME Centre, together with the European Union Chamber of Commerce in China, hosted a…
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Enter the Market

20 March 2024

Exporting from Ireland to China: China Market Update

24 November 2023

China for First-Time Exporters

How to Enter the Chinese Market: Different Channels and Approaches

webinar| 14 April 2023

Enter the Market Webinar

12 April 2023

How to Enter the Chinese Market: Different Channels and Approaches

Selling to China via Cross-Border E-Commerce

report| 9 March 2023

E-Commerce Enter the Market

Get Ready to Enter the Market in China

webinar| 14 December 2022

Enter the Market

China’s Machinery Sector: Entry Strategy, Localisation Trend and Talent Recruitment

webinar| 29 June 2022

Machinery equipment and components Enter the Market Localisation Recruitment Machinery

Capacity Building Webinar Series | Session 3: Ways to Enter the Chinese Market

webinar| 15 March 2022

Enter the Market

Financing for SMEs – Tools and Best Practices

webinar| 23 April 2021

Enter the Market Financing

China’s Cross-Border E-Commerce: Your Gateway to the Chinese Market

article| 1 September 2019

E-Commerce Enter the Market cross-border e-commerce