EU SME Centre Services


For every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.

Understanding China | Our Flagship Training for Intermediaries

The Understanding China training programme was first launched by the European Commission back in 2009 to increase the understanding of China for European businesses, especially small and medium ones. As a tribute to this project, the EU SME Centre has since 2011 organised a 2-day annual conference under the same name to inform European business support organisations (BSOs) about the most recent developments and trends in China.

This training programme has been developed for intermediary organisations in Europe such as government agencies, industry associations, chamber of commerce, trade promotion agencies or clusters.

It consists of a series of seminars, condensed workshops and panel discussions that focus on the emerging trends in China’s changing economy and discuss impacts on businesses from your country.
Participation is free of charge and all the sessions are delivered in English. Ask us your questions about this event by email at:

Our Year-Round Training Programmes

The EU SME Centre and partners organise tailored training workshops and seminars. During these sessions, our China experts present the most up-to-date knowledge on key industries in the Chinese market. We cover a wide range of topics for every stage of business, including:

China Business Essentials

  • Get Ready for China
  • Knowing Your Partners in China
  • Tackling a Changing China
  • How to Minimise Avoid Common Business Scams
  • Legal Essentials to Do Business in China
  • How to Prepare for Trade Fairs

Exporting To China

  • How to Export F&B Products to China
  • How to Sell Online in China
  • How to Sell F&B Products Online in China
  • How to Draft Sales Contracts When Exporting to China
  • China’s Cross-Border E-Commerce and Free Trade Zones
  • Digital Marketing in China
  • WeChat Strategy for Small Businesses

Setting Up In China

  • Managing HR Issues in China
  • How to Develop an Employee Handbook
  • How to Set Up a Company in China
  • How to Finance Your China Venture

Seizing Chinese Business Opportunities In Europe

  •  Servicing Chinese Outbound Investment

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training programmes

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