EU SME Centre Services


Do you have a question about doing business in China? Have you encountered any issues when dealing with Chinese partners? Would you like to discuss your case and options available with our experts, free of charge?

You are in the right place.

China is a very complex market. At one stage or another, every company approaching for the first time or already operating in the Chinese market might encounter challenges or issues that require ad hoc professional assistance. EU SMEs often lack the resources to navigate through the myriad of regulations, rules and standards in China, their implementation in practice, and thus to understand the full picture. Through email or face-to-face / online meetings with its in-house or external experts, the EU SME Centre offers tailored and confidential technical assistance to any EU SMEs or business organisations in need.

Our services are free.

Typical examples of questions asked span across any sectors and fields, including but not limited to:

Legal affairs

What are the different entities that European SMEs can establish in China? As well as the requirements, procedures and costs required?

Commercial disputes

How to identify scams when purchasing from China? What kind of clauses can be inserted into a contract to prevent and address disputes with Chinese partners?

Business development

How can I set up a store on Chinese e-commerce platforms, and accept online payments from Chinese consumers? Can I sell software directly from Europe? Are HS codes in China the same used elsewhere?

Standards & compliance

What Chinese standards does my product need to comply with to be allowed to export to China? What details should I include in the label and on the packaging of my product?

HR and intercultural communication

Can I hire a Chinese citizen in China for on-the-ground support, even if we don’t have an entity in China? What does usually go wrong when negotiating with Chinese clients?

We answer questions on many more topics.

How does it work?

Our experts generally will answer you within 3 business days. You may also request a one-to-one call, by sending us an overview of the problem in advance and questions to ask. We also invite you to scroll through our FAQs page and to complete the Self-Diagnosis Tool – the answer to your questions, and/or additional insights, may already be one click away.

Please note

The EU SME Centre provides first-level technical assistance only and nothing will be charged to you or to your company. We do not get directly involved in paperwork or ad hoc market reports for individual companies, but we may be able to recommend third-party service providers that offer such paid services.

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