Selling on TMall Global: E-Commerce Webinar Series

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

For the first episode of our E-Commerce Webinar Series, we invited European SMEs to explore the inner workings of TMall Global, the CBEC platform owned by e-commerce giant Alibaba. The keynote presentation, delivered by Lapo Tanzj, Co-CEO at Adiacent China, explains how to open a flagship store on TMall Global, how to manage logistics and marketing for your products. The presentation also delves into a model business plan and a case study of a dietary supplement brand.

Video chapters

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Keynote speaker

Lapo Tanzj

Co-CEO, Adiacent China

Specialising in development economics, international cooperation, and digital strategies, Lapo Tanzj has managed international cooperation and development projects in many countries. Since 2010, Lapo’s specific focus has been on business strategies in China, where he founded a digital company, now part of Adiacent – SESA Group (SES.MI), an Italian public digital transformation company with over 3.2bn EUR in revenue.

Lapo is committed to improving the performance of foreign brands in China through digital solutions, with a sustainable, human development vision.