Highlights

The E-Commerce Ecosystem in China: A Checklist for European SMEs

9 Jun 2021

China recorded total consumer goods retail sales of RMB 39.2 trillion (€4.98 trillion) in 2020. Despite this figure falling by 3.9% in comparison with a year earlier due to COVID-19, most of this decline occurred towards the start of 2020 rather than the end. In the first quarter of 2021, retail sales of consumer goods increased by 33.9% over the previous year’s first quarter

Coming Up

All | EU events | China events | Webinars | Exhibitions
Go to the EU SME Centre Calendar

“ Here's how we help you ”

EU SME CENTRE SERVICES

The Centre in Beijing provides a comprehensive range of hands-on support services to European Small and Medium Enterprises (SMEs), getting them ready to do business in China.

Did you know?

The EU SME Centre Provides a range on China Business Solutions to help European SMEs develop successful business in the country, including organizing delegation visits and business matchmaking events. Find out more here.

Offical Partners

Visit the Partners Corner

Looking for further specialised help?

Browse our database of service providers

Browse Service Providers

Success Stories

  • Taste of Galicia in China

    The Centre’s legal team helped the Cluster evaluate the feasibilities of each legal entity option, and revealed the difficulties for a foreign association to register a WFOE in China.

     - Galicia Food Cluster, Spain

  • Accessing China's Fashion Market

    Getting to know in detail how the supply chain works for the so-called showrooms is a bit tricky without the counselling of true experts. The EU SME Centre reacted fast informing my company to whom to contact in the Shanghai fashion scene to navigate through the world of showrooms.

    - Célia Berkouk, Head of Marketing & Sales at Just Campagne

  • Tapping into China’s Corporate E-Learning Market

    We used a great deal of services from the EU SME Centre’s website, especially the online enquiry service which allowed us to ask more specific questions on HR & legal issues.

    －Kjell-Åke Rönnberg, CEO, Gothia Logistics AB

  • Expanding Research & Development Partnerships in China

    The EU SME Centre provides highly professional assistance. Their services are as spotless as those you might get from independent consultancy companies.

    －Sònia Sagristà, General Manager, CIMNE (Beijing) Technology Consulting Services Co. Ltd.