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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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Case Studies

Webinars

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Cosmetics

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ICT | Tech

Risk Mitigation

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Cosmetics

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ICT | Tech

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Standards & Compliance

Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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EU SME Centre Newsletters – Browse the Latest Issues and Subscribe

article| 29 April 2026

Newsletter

China’s Safeguard Investigation into Imported Beef

article| 1 January 2026

Food & Beverage Meat

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Food Additives in China: Regulations and Practical Cases

guideline| 20 May 2026

Food & Beverage Alcohol Dairy Food Additives

Simple Steps to Minimise Risks of Scams

guideline| 12 January 2026

Risk Mitigation Due Diligence Dispute Resolution

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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China Market Access for Consumer Goods

report| 15 December 2025

Standards & Compliance Textiles and apparel Cosmetics Consumer Goods CCC

SME Position Paper 2025/2026

report| 17 September 2025

Advocacy SME Position Paper

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Industrial Marketing for China’s B2B Market

webinar| 7 May 2026

Machinery equipment and components Marketing

JD for Cross-Border E-Commerce to China

webinar| 5 May 2026

E-Commerce Cross-Border E-Commerce

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Partners' Hub

Become a Partner
Partners’ Hub
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans.
Connect here with the official partners of the EU SME Centre and explore their latest activities.

Partners' Hub

Clúster Alimentario de Galicia

Clúster Alimentario de Galicia (Clusaga) is a key organization supporting the growth and competitiveness of Galicia’s food and beverage sector. It brings together companies, research centers, and institutions to promote innovation, sustainability, internationalization, and collaboration across the industry.Through its work, Clusaga helps strengthen the Galician agri-food ecosystem and position it as a benchmark for quality and innovation.

Confederation of Industry of the Czech Republic

The Confederation of Industry of the Czech Republic (SP CR) is the leading business and employers’ association in the Czech Republic, representing key sectors of the national economy, including manufacturing, energy, transport, and services.SP CR advocates for a competitive and innovation-driven business environment at both national and European levels. It actively contributes to EU policy discussions through its membership in BusinessEurope and other international platforms.The Confederation promotes open trade, industrial competitiveness, and diversification of supply chains, while supporting the internationalisation of Czech companies and the development of strategic partnerships with global markets.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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16 June 2026

AI in Practice: Smart Manufacturing and SME Innovation

Event| Guangzhou & Online (in Part)

03 June 2026

Consumer Series: China’s Millennials

Event| Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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14 May 2026

Advocacy News: Meeting with the Taicang Municipal Government

On 24 April 2026, representatives from the EU SME Centre and the European Chamber met with the the Taicang Investment…

13 May 2026

Counterfeiting in China’s Online and Offline Markets: How European SMEs Can Identify Risks and Protect Their Business

On 23 April 2026, the EU SME Centre, together with the IP SME Helpdesk and the IPR Working Group of…
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Intellectual Property

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Guide to IPR Protection in China for the Food & Beverage Industry

9 July 2025

Food & Beverage Intellectual Property

Intellectual Property Protection in a Brave New Digital World: A Primer for SMEs

webinar| 24 October 2024

Information and Communication Technology (ICT) Advocacy Intellectual Property IPR Working Group Meeting

03 September 2024

IP Strategies and Market Access in China for Green Technologies

An SME-Friendly Overview of the IP Regulatory Landscape and Compliance Considerations

webinar| 27 March 2024

Intellectual Property IPR Working Group Meeting

27 February 2024

Ready for 2024: An SME-Friendly Overview of the IP Regulatory Landscape and Compliance Considerations

Event| Beijing & Online

19 December 2023

Navigating China: Business and IP Best Practices

13 July 2023

IP Protection in China – Considerations for Innovative Tech Companies

Organised by Flanders-China Chamber of Commerce

Little Giants: European SMEs in China’s R&D Environment

article| 26 April 2023

Information and Communication Technology (ICT) Green Development Intellectual Property

A New Edition Opens for the China IP SME Helpdesk

14 March 2023

Partnerships Intellectual Property

How to Remove Counterfeit Goods from E-Commerce Sites in China

article| 10 November 2016

E-Commerce Intellectual Property IPR Cross-Border E-Commerce

Tips for protecting your IP in China and South-East Asia

article| 5 June 2016

IPR Intellectual Property