Create an account

Services
Advice

Advocacy

Training

Self-Diagnosis Tool
Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
Learn more

Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
Learn more

Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
Learn more

Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
Learn more
Publications
View all

Articles

Guidelines

Reports

Case Studies

Webinars

FAQs
Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

View all Articles

Chinese Sales Contracts: How to Set Favourable Tax Terms for Your Business

article| 19 October 2023

Legal and Tax Series

Registered Capital in China: What Is it and How Much Do I Need?

article| 13 September 2023

Financing Business Basics

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

View all

Guidelines on Exporting Health Food to China

guideline| 18 May 2023

Food supplements Health supplements Healthcare

Food Additives in China: Regulations and Practical Cases

guideline| 20 December 2022

Food & Beverages Alcohol Dairy

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

View all Reports

China’s Wine Market(s): Drivers, Technical Requirements, and Opportunities for EU Producers

report| 20 November 2023

Food & Beverages Wine Alcohol

Small Fish in a Great Sea: White Paper on Swedish and European SMEs in China

report| 8 November 2023

White Paper Sweden

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

View all Case Studies

Goglio (Tianjin) Packaging Co. Ltd: A Leader of Flexible Packaging Solutions

case-study| 1 November 2023

Case Study Series Packaging Food & Beverages

Digiant Global Presents its Digital Marketing and E-Commerce Solutions for Brands Entering the Chinese Market

case-study| 24 April 2023

E-Commerce Marketing cross-border e-commerce Case Study Series

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

View all Webinars

SMEs’ Supply Chain Strategy Shift

webinar| 22 November 2023

Transportation Supply Chain Logistics

Sow, Sprout, Grow: Understanding China’s Plant-Based Food Market

webinar| 1 September 2023

Food & Beverages

FAQs
Practical answers to the 68 most frequently asked questions we receive from business enquiries: selecting e-commerce platforms, registering a company in China, invoicing and paying the right taxes, getting products certified and hiring staff, the solution may be a click away.

View all FAQs
Partners
Our Partners

Service Providers

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

Flanders-China Chamber of Commerce

The Flanders-China Chamber of Commerce (FCCC) aims at promoting economic, trade and scientific relations between Belgium and China. It assists Flemish companies in doing business with China and supports Chinese companies wishing to invest in Flanders.Among the activities proposed, FCCC organises China conferences, workshops, networking lunches and meetings with Chinese delegations. It organises missions to China, working in close cooperation with official government bodies, whilst providing business advice.

Andalucía Lab

Andalucía Lab is a Department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, which is also part of the Ministry of Tourism, Culture and Sport, of the Junta de Andalucía.At Andalucía Lab, our mission is to promote the Andalusian tourism industry using a technological approach, making it increasingly competitive in the world market. Tourism and technology; technology and tourism.

Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here our selection of companies with a track-record of working with SMEs in the Chinese market.

Service Providers

Integra Group

Integra Group is an established provider of company secretarial, accounting, tax, HR, and financial advisory services in China. With offices and local experts in Shanghai, Beijing, Taipei, Singapore, and Hong Kong, we are prepared to deliver meaningful and actionable solutions that help our clients succeed in their industry.Our cross-border teams of accounting, tax and business advisory professionals work hand-in-hand with businesses to provide them the resources and local ‘know-how’ to go further with confidence.Our clients include Fortune 500 companies and small- and medium-sized enterprises spanning a wide range of industries including, retail, manufacturing, innovation, trade, food and beverage, and fashion. Our personalized approach helps us find solutions that meet our clients specific needs including their unique regulatory, business, cultural and language requirements.

PingPong Digital

PingPong Digital is an award-winning Chinese marketing agency with affiliated/official partnerships with Tencent, Weibo, Baidu and ByteDance. We have helped hundreds of businesses worldwide to optimise their marketing effort in targeting, acquiring and retaining Chinese consumers.Our extensive client portfolio includes a diverse collection of clients, from luxury fashion, department stores, cosmetics, chained-hotels, food & beverage, travel agencies, property developers and agencies, educational institutes to B2B machinery and information-technology brands.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

Press Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

View all Upcoming Events

14 December 2023

White Paper Publication Webinar: Opportunities and Challenges for Swedish & European SMEs in China

Event| Online

29 November 2023

New Directions of Development and Cooperation with Partners in China

Event| Tallinn

Press Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

View all Press Corner

01 November 2023

With the 2023 Understanding China Conference, the EU SME Centre Informs Stakeholders of Current Shifts and Outlooks

On 24 and 25 October 2023, the EU SME Centre held a new successful edition of its Understanding China Conference…

28 September 2023

SME Development Roundtable at the 2023 Sino-German (European) SME Communication & Cooperation Conference

On Friday 22 September, the EU SME Centre took part in the Sino-German (European) SME Communication & Cooperation Conference in Jinan,…
More

Create an account

Trade Fairs

26 October 2023

Getting Ready for the China Market: Preparing for Trade Fairs

15 November 2023

Take Part in the China Hi-Tech Fair with the EU SME Centre

Exhibition| Shenzhen

Taking Part in Trade Fairs in China: Interviews from the 2023 Hainan Expo

webinar| 8 May 2023

Retail E-Commerce Consumer Products Consumer Goods Trade Fairs Webinar Hainan Expo

Guide to Trade Fairs in China (2020 Update)

guideline| 13 October 2020

Artificial Intelligence, Chemicals, Commercial services Trade Fairs

Guide to Trade Fairs in China (2019 Update)

guideline| 21 April 2019

Voorbereiden op beurzen in China, tips: voor, tijdens en na het evenement

article| 13 November 2018

Guide to Trade Fairs in China (2018 Update)

guideline| 27 May 2018

Food & Beverages, Machinery equipment and components, Retail Trade Fairs

Guide to Trade Fairs in China

guideline| 7 April 2016

Preparing for Trade Fairs in China: Before, During and After Event Tips

article| 17 February 2016

European SMEs Wowing China with Tasty Food and Drinks

article| 24 November 2015

Food & Beverages Trade Fairs

European SME Food & Beverage Brands Shine at the World of Food Beijing

article| 19 November 2015

Food & Beverages Trade Fairs