In partnership with the Polish Chamber of Patent Attorneys (PIRP), this conference aims to enhance the understanding of European small and medium-sized enterprises of the specificities of the Chinese market, preparing them for potential challenges and equipping them with the tools required to seize its opportunities.
Two experts of the market, Alessio Petino from the EU SME Centre, and Catherine Heng Yee Huynh from the China IP SME Helpdesk will present the commercial channels available, compliance requirements and IPR considerations for SMEs entering the market. Join this event to:
Get an updated overview of the Chinese market, its specificities and main caveats to be considered.
Compare the pros and cons of different commercial channels available to SMEs, ranging from e-commerce platforms to brick-and-mortar stores.
Be aware of the challenges and barriers, including to remain in compliance with Chinese regulations, to build solid partnerships and to remedy potential problems, avoiding costly mistakes.
Assess your intellectual property protection strategies, with insights into the best practices for IPR protection in China and the legal options available in case of infringement.
This free event is open to SMEs from all EU Member States and countries participating in the Single Market Programme. Participants can join the event onsite in Warsaw or online.
Agenda
10:00–10:15
Opening remarks Introduction by PIRP Introduction to the EU SME Centre’s services
10:15–11:15
How to Approach the Chinese Market Alessio Petino, Business Advisor, EU SME Centre
Situation overview: The Chinese market for European SMEs in China
Channels and approaches to enter the Chinese market;
Challenges and barriers: Pitfalls to avoid when entering the market;
Assessment of the sectors of higher relevance for the Chinese market
Case studies from EU SMEs
11:15–11:45
How to Protect your Intellectual Property Rights in China Catherine Heng Yee Huynh, China IP SME Helpdesk
11:45–12:00
Q&A session
Speakers
Alessio Petino
Business Advisor, EU SME Centre
Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.
Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.
Catherine Heng Yee
China IP SME Helpdesk
Catherine Heng Yee is a bi-cultural (French born Hongkongese) IP & Data protection lawyer. She founded her own boutique law firm so as to make SMEs benefit from her experience in big firms. She worked in France, mainland China and Australia. She was previously an in-house counsel for a French multinational company based in Shanghai (successfully leading an anti-counterfeiting program). Her areas of practice include copyright, trademarks, designs and data privacy matters / advice & litigation. She also has an expertise in designing a worldwide strategy of protection of creations, especially on the geographical axis France, European Union, mainland China, Hong Kong and Asia. She is co-directing a Master’s Degree in Intellectual Property Law and Digital Law at the Institut Supérieur du Droit (Paris). Catherine speaks French, English, Mandarin and Cantonese.
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