Unlocking Opportunities in China’s Silver Economy: A Growing Market for Foreign Investors

China is aging, fast. In just over two decades, the share of people aged 60 and above has more than doubled, rising from 10,18% in 2000 to 22% in 2024. That’s 310 million people today. By 2035, this number is expected to exceed 400 million – roughly the combined populations of the UK and the US. This demographic shift presents not just a social challenge, but also a powerful economic opportunity.

China is entering the era of “silver economy”, the expanding market for goods and services to people aged 50 and older. From healthcare and supplements to smart-home technologies, leisure, and tourism, the silver economy is emerging as a key driver of innovation and investment.

Recognising this potential, the Chinese Government has taken active steps to foster the growth of this sector. In 2024, it issued its first national policy document focused solely on the silver economy: the Guidelines of the General Office of the State Council on Developing the Silver Economy to Promote the Wellbeing of Senior Citizens. This landmark initiative outlines increased financial support for elder care facilities, programs, and services. More recently, the 2025 Action Plan for Stabilizing Foreign Investment opens the door for foreign-owned projects in healthcare, education, and biotechnology, which may create exciting opportunities for international investors.  

But what are the specific consumption habits of older Chinese consumers? How large is the aging market actually? Which sectors are expected to thrive in this space? And how can foreign companies effectively tap into this growing market?  

Join us for an insightful event exploring the current landscape and future outlook of China’s silver economy. We’ll share key policy updates, consumer trends, and practical strategies for entering the sector. Whether you’re already operating in such area in China or looking to explore new investment opportunities, this event will provide valuable guidance and inspiration.

Registration Fees

This event is organised by the European Union Chamber of Commerce in China with the support of the EU SME Centre.

The registration fees are:

• 300 RMB for members of the European Chamber and for European SMEs eligible for the EU SME Centre’s services. This includes all small and medium-sized enterprises for European Union Member States and countries participating in the Single Market Programme.
• 600 RMB for non-members of the European Chamber and companies non eligible to the EU SME Centre’s services.

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance. A confirmation email with instructions on how to join the webinar will be sent to registrants who have paid.

– Members can pay via wechat QR code once registered.

– Non-members will receive an email with a payment code shortly.

Fapiao will be mailed to you within 5-10 working days after the event. Events are held in English and follow the Chatham House rule unless otherwise stated.

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email cdu@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Disclaimer

Please notice that European Union Chamber of Commerce in China might take photographs from the event and post these on its public web-page (or social media platforms) in order to create awareness of these events. By attending this event you consent to European Union Chamber of Commerce in China taking and using such photographs as described above.