Massimo Bagnasco is the founder and CEO of China Europe Carbon Neutral Technology, a consulting firm which provide holistic solutions to the decarbonization target by the contribution of international academic experts and leading technology companies.
In 2004, he joined Progetto CMR, the only Italian integrated design firm ranked in the top 100 worldwide. The same year he move to China setting up the local company (Progetto CMR Beijing) with offices in Beijing and Tianjin. He operated as Managing Director and was involved in several projects in China, including master plans, hotels, mixed use complexes, retail and sports venues. In 2009 he became a shareholder partner.
From 2000 to 2004, he was the Design Director of Aldrea design firm in Milan. He designed and supervised construction of hotels, resorts and public buildings all over the world for different clients (Elegant Hotels Group, Gherardini R.E., C.C.A. Limited, Caribbean Clubs international).
From 1996 to 2000 he worked in Progetto Lodovico, a Milan based design firm, as project architect. He managed a number of projects in hospitality and commercial sector, in Italy and abroad, for leading brands such as Sol Mélia, Bagaglino, I Grandi Viaggi
Mr Bagnasco has been actively involved in the European Union Chamber of Commerce in China (EUCCC) from his arrival in China. Since 2014 till nowadays he has been Member of the Chamber National Executive Committee. He serves as National Vice President from 2017 to 2025. From 2021 to 2025 he served as Chairman of Southwest China. In 2013 and 2025, he was elected Italian State Representative in the Supervisory Board of the EUCCC. Since 2008, for 13 years, he has covered positions of Chairman or Vice Chair of Construction Working Group. He has been also working on SME, energy, environment and innovation sectors.
From 2025 he serves as Vice President of China Italy Chamber of Commerce (CICC) in charge of Southwest China region.
He has been involved in the preparation, implementation and development activities of EU-China Sustainable Urbanization Partnership. Mr.Bagnasco was also one of the four European experts, members of the Taskforce in charge EU-China Innovation Cooperation Dialogue framework agreement promoted by DG-RTD and MoST.
Mr Bagnasco supported the Italian Embassy in China for the drafting implementation and dissemination of “Urbanization Cooperation Framework”, one of the 5 cooperation areas officially agreed between the two countries. He also gave substantial contribution to the publication “Sustainable urbanization in China: Italian expertise and solution”.
