Chinese outbound tourism to the European Union had been a growing trend until 2019. Nearly 8 million Chinese tourist arrivals to the EU were registered that year, with France, Italy, and Germany as the most popular destinations. On average, Chinese travellers to Europe stay more than 10 days and spend over €1,000. The number of nights spent in the EU by Chinese travellers had tripled between 2006 and 2016, to reach around 25 million nights per year.
However, this segment of the market has been significantly impacted by the COVID-19 pandemic, leading to a sharp decrease of Chinese outbound tourism to the EU in the past years. With the current lift off of most travel restrictions, it is expected that Chinese outbound tourism to the EU will gradually recover.
This webinar was recorded for European SMEs to get a clearer understanding of the prospects of the international travel market and preferences of Chinese travellers, as well as to help them fine-tune their marketing skills and strategies.
Module I: Situation Spring 2023
Module II: How to react to the new needs and expectations when dealing with the Chinese outbound market
Module III: Outlook: China outbound market in the coming years
Ways to stay competitive in the market
Wolfgang Georg Arlt, Founder and CEO, COTRI, EU SME Centre Expert
Welcome back to Italy! A forecast for the return of Chinese tourism
Francesco Boggio Ferraris, ICCF
Q & A session
