The long-awaited return of Chinese tourists to Europe is underway and travel professionals are getting ready to offer new experiences and services tailored to different market segments from China.
Although a return to pre-pandemic numbers is not expected before 2024, in part because of the still low availability of affordable flights between China and Europe, now is a good time for hotels, tour operators, and other tourism industry specialists in Europe to get up-to-date on the changing market demand from Chinese travellers.
This infographic has been created to give you an overview of the market. For more information on this topic, contact our experts for advice and watch on our webinar recording from our Spring series About to Take Off: The Return of Chinese Outbound Tourism.
