Trade Fair Participation in China: CIIE Preparatory Briefing for Romanian Companies

  • Date
    19 October 2026
  • Beijing Time
    14:30 - 15:30
  • Location
    Online
  • Venue
    Zoom
  • Open to
    Romanian SMEs
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Organised specifically for Romanian companies participating in the China International Import Expo (CIIE) 2026, this webinar will provide practical guidance on preparing for trade fairs in China, engaging potential business partners and making the most of exhibition opportunities. This information session is co-organised by the EU SME Centre and the Consulate General of Romania in Shanghai.

Are you a company or business organisation from another European country interested in preparing for trade fairs in China? Contact our Business Advisor to arrange a tailored briefing.

Agenda

Monday 19 October (China Standard Time – CST)

14:30–15:00

Getting Ready for the China International Import Expo (CIIE)
David Lavorel, Business Advisor, EU SME Centre

15:00–15:30

Q&A session

About the speaker
David Lavorel
Business Advisor, EU SME Centre

As the Business Advisor of the EU SME Centre, David Lavorel advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.

A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.

During his career, he has advised hundreds of SMEs on how to approach the Chinese market.

Register
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