Meet Us at the Anuga Select China Fair in Shenzhen

  • Date
    24 April 2024 - 26 April 2024
  • Location
    Shenzhen
  • Venue
    Hall 1 N10, Shenzhen Convention & Exhibition Center
  • Open to
    All European SMEs
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From 24 to 26 April 2024, the Anuga Select China Fair will bring together in Shenzhen professionals from the food & beverage industry. The EU SME Centre will participate with an information desk in the European Union Pavilion in Hall 1 N10. Come to meet our experts on 24 and 25 April and find out more about the Centre’s resources for the F&B sector!

The EU Pavilion at Anuga Select China


The European Union Pavilion will provide visitors with a delightful opportunity to explore European cuisine, with many F&B brands and products making their debut in China on this occasion. On 25 & 26 April, visitors will be invited to sample EU products as part of the campaign “Irresistible Europe, countless combinations“. This year, the EU Commission will bring with more than 60 European high-quality food and beverage companies to participate in Anuga Select China 2024.

The EU Pavilion will officially launch at a grand opening ceremony at 11:30 AM on 24 April, graced by Commissioner Janusz Wojciechowski and a distinguished EU business delegation. At the opening ceremony, our Chef will craft mouth-watering dishes, allowing visitors to savour the rich flavours of Europe first-hand

Don’t miss this opportunity to indulge in high-quality fresh meat and meat products from the EU, and to enjoy a range of excellent European cheese, olive oil, table olives and other delicacies. A visit to the EU Pavilion will also be an opportunity to discover the richness of European wines, spirits, and beer and satisfy your sweet cravings with the finest confectionery, honey, and jams. Read more about the Pavilion’s activity and register to the opening ceremony here >

About the Anuga Select China Fair

Previously known as ANUFOOD, Anuga Select China is a key F&B event in Southern China. Organised by Koelnmesse, it is the second most renowned and attended fair in the food & beverage industry in China. Anuga Select China attracts every year a large participation from both exhibitors (with some SMEs but a majority of large brands) as well as professional and standard visitors.

EU exhibitors generally account for one-fifth of the total, with national pavilions organised by Member State representations. The fair has many side events that offer opportunities to interact with a wide range of industry professionals.

2024 Guide to Trade Fairs in China

For European SMEs without local resources operating on the ground, participating in trade fairs in China remains an effective approach to meet potential business partners. This report lists major trade fairs in China that are relevant for and popular among EU SMEs, with a specific section for trade fairs relevant to F&B professionals.

The report also shares practical guidance for EU SMEs on how to define goals and devise a strategy tailored for a specific trade fair. It also offers a series of tips for identifying the Chinese trade fair most adapted to their goals, based on the different characteristics of each fair. Finally, we include a series of general and IP-related good practices to follow before, during, and after taking part in a trade fair, as well as concrete examples from European SMEs. Read the report >

More F&B Resources

Among the numerous support services set up by the EU to support exporters, the EU SME Centre supports small- and medium-sized enterprises through various free-of-charge services, such as market entry guidelines, market reports, and confidential one-to-one technical assistance. Food & beverage is a key sector for the activities of the EU SME Centre.

To support business representatives taking part in the EU High Level Mission to China in April 2024, the EU SME Centre has produced a dedicated page summarising our existing resources in the F&B sector – all free of charge. Business representatives are welcome to get in touch with the EU SME Centre’s team of experts for any questions before, during, and after the mission. Browse our F&B resources >

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