To provide guidance to small and medium-sized businesses interested in exporting and expanding their operations to the Chinese market, the EU SME Centre is organising on 23 September a new webinar on market entry with the Belgian-Chinese Chamber of Commerce (BCECC).
The session will cover major regulatory requirements to enter the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also highlight the importance of risk mitigation through commercial background checks and strong contract negotiation.
The event will be conducted in English. It is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.
Agenda
Wednesday 23 September (CEST – Brussels Time)
11:00–11:10
Opening remarks
11:10–11:50
Entering and Operating in the Chinese Market for European SMEs Sara Berloto, Head of Research, Fondazione Italia Cina
11:50–12:00
Q&A session
Keynote speaker
Sara Berloto
Head of Research, Fondazione Italia Cina
Sara Berloto is Head of Research at Fondazione Italia Cina (FIC). She holds a PhD in Political Studies – International Relations at the University of Milan. Her research develops in the field of China’s domestic and foreign policy, as well as China’s modes of political influence. Sara conducted research at NTU in Taipei and at Renmin University in Beijing. She was previously Research Fellow at the SDA Bocconi School of Management and Teaching Assistant at Bocconi University.
