How to Enter the Chinese Market: Different Channels and Approaches

webinar| 14 April 2023

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With China reopening its borders, many EU SMEs are once again eager to do business with the country. Identifying the right channel and most adapted platform to enter the Chinese market is of paramount importance, as different paths are now open to SMEs that approach China for the first time.

To help European businesses assess their options and find the strategy most suited to their profile, the EU SME Centre organised, in cooperation with the Italy-China Council Foundation and the EU-China Business Association, a webinar on how to evaluate available channels to enter the Chinese market. Watch this video to hear EU SME Centre Business Advisor Alessio Petino present several entry paths and provide guidance to SMEs that would like to explore the possibilities offered by this market.

Timeline

EU SME Centre introduction

– Presentation of the EU SME Centre by Davide Orlandi

EUCBA introduction

– Presentation of EU-China Business Association (EUCBA) by Gwenn Sonck

Entering the Chinese Market: Different Channels and Approaches

– Keynote speech introduction by Alessio Petino

Situation overview

– The Chinese market for European SMEs in China

Channels and approaches

– Six approaches to enter the Chinese market

Challenges and barriers

– Pitfalls to avoid when entering the market

Q&A session

– Taxation, setting up in Hong Kong, salary benchmarks, competition and more

Concluding remarks

– by Gwenn Sonck, EUCBA Executive Director

About the speaker
Alessio Petino
Business Advisor, EU SME Centre

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.

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If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
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  • A comprehensive database of service providers with contact information