China accounts for almost 42% of all building worldwide and builders are increasingly willing to choose European services and products over local competitors, especially in innovative and research-intensive sub-sectors connected to sustainable urbanisation and green building. Large-scale projects are being rolled-out all over the country, creating new markets with very specific characteristics and hence opportunities for European SMEs. Join this webinar to see how your company can successfully enter this booming but challenging market. Our speaker, industry expert Dirk Laeremans, will discuss
- the size and structure of the market in general;
- growth drivers and trends in key sub-sectors;
- the regulatory and policy framework;
- opportunities and challenges for EU SMEs, as well as
- other practical information relevant to newcomers to China’s construction sector.
Mr. Dirk Laeremans is currently Managing Director of Orientas, a consultancy for market entry and M&A, specialised in building and green technology. He has been working in and with China for the last 12 years. Previously, Mr. Laeremans was Sales Manager and Plant Manager at a greenfield production plant of Bekaert (www.bekaert.com) in Jiangsu and Development Director at CRH (www.crh.com), a large building materials company. Through his work, Mr. Laeremans has built an extensive network in the Chinese building materials and green building industry.
You can find the recorded video on Youtube: