Livestreaming has become a popular marketing tool in China, as consumers tend to shop online for most product categories. For European SMEs, understanding how livestreaming works in China is essential to assessing its potential as part of a wider marketing strategy.
On 6 November, we invite you to explore China’s livestreaming landscape, from the platforms and costs involved to the role of key opinion leaders (KOLs) and key opinion consumers (KOCs). The event will also examine the differences between livestreaming in China and livestreaming in Europe, the advertising regulations and legal considerations businesses need to know. Participants will gain practical insights to help them assess whether livestreaming is the right approach for their business in China.
Agenda
Friday 6 November (China Standard Time – CST)
15:30–16:00
Registration at the venue
For onsite participants in Beijing
16:00–16:05
Opening remarks
Keyu Zhou, Events Coordinator, EU SME Centre
16:05–16:40
Livestreaming in China: Pros and Cons for European SMEs
16:40–17:05
Legal Considerations When Working with KOLs and KOCs
17:05–17:45
Panel discussion and Q&A
