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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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ICT | Tech

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Cosmetics

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ICT | Tech

Risk Mitigation

Standards & Compliance

Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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EU SME Centre Newsletters – Browse the Latest Issues and Subscribe

article| 29 April 2026

Newsletter

China’s Safeguard Investigation into Imported Beef

article| 1 January 2026

Food & Beverage Meat

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Simple Steps to Minimise Risks of Scams

guideline| 12 January 2026

Due Diligence Dispute Resolution Risk Mitigation

Guide to Trade Fairs in China

guideline| 11 October 2025

Trade Fairs

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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China Market Access for Consumer Goods

report| 15 December 2025

Standards & Compliance Textiles and apparel Cosmetics Consumer Goods CCC

SME Position Paper 2025/2026

report| 17 September 2025

Advocacy SME Position Paper

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Industrial Marketing for China’s B2B Market

webinar| 7 May 2026

Machinery equipment and components Marketing

Consumer Series: China’s Active Retirees

webinar| 31 March 2026

E-Commerce Consumer Goods Marketing

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Partners' Hub

Become a Partner
Partners’ Hub
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans.
Connect here with the official partners of the EU SME Centre and explore their latest activities.

Partners' Hub

Clúster Alimentario de Galicia

Clúster Alimentario de Galicia (Clusaga) is a key organization supporting the growth and competitiveness of Galicia’s food and beverage sector. It brings together companies, research centers, and institutions to promote innovation, sustainability, internationalization, and collaboration across the industry.Through its work, Clusaga helps strengthen the Galician agri-food ecosystem and position it as a benchmark for quality and innovation.

Confederation of Industry of the Czech Republic

The Confederation of Industry of the Czech Republic (SP CR) is the leading business and employers’ association in the Czech Republic, representing key sectors of the national economy, including manufacturing, energy, transport, and services.SP CR advocates for a competitive and innovation-driven business environment at both national and European levels. It actively contributes to EU policy discussions through its membership in BusinessEurope and other international platforms.The Confederation promotes open trade, industrial competitiveness, and diversification of supply chains, while supporting the internationalisation of Czech companies and the development of strategic partnerships with global markets.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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22 May 2026

Food Additives in China: Understanding the Regulations

Event| Online

14 May 2026

Digitalisation as a Catalyst for Efficiency, Cost Savings & Decarbonisation

Event| Shanghai & Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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30 April 2026

Policy News for SMEs in China: April 2026

China Tightens Enforcement of Rules in Criminal Cases of Corruption and Bribery Supreme People’s Court and Supreme People’s Procuratorate Starting…

15 April 2026

Meeting with the Navarra Government Delegation in Beijing

On Monday 13 April 2026, representatives from the EU SME Centre and the European Chamber met in Beijing with the…
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Our Events

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27 March 2025

China’s Economic Future: Key Takeaways from the National People’s Congress

Organised by Belgian-Chinese Chamber of Commerce

20 March 2025

How China’s EV Dominance is Shaping EU Trade Strategy

Organised by Belgian-Chinese Chamber of Commerce

21 March 2025

China’s Hazardous Waste Sector: Market Insights, Regulations, and Opportunities for European SMEs

Event| Shanghai & Online

27 March 2025

Navigating China’s Business Landscape: Key Insights & Practical Tips

29 March 2025

Business and Innovation in the Greater Bay Area for European SMEs

Event| Guangzhou

18 March 2025

Navigating the Chinese Market: Best Business Practices

18 February 2025

EU-China Trade & Investment Debriefing and Discussion

Event| Guangzhou

13 March 2025

Report on China’s Green Development

Organised by Belgian-Chinese Chamber of Commerce – BCECC

11 March 2025

The Yangtze River Delta: The Economic Heart of China

09 April 2025

Danish-Chinese Business Forum – Annual General Meeting 2025

Event| Hillerød

Organised by the Danish-Chinese Business Forum – DCBF

07 February 2025

Reviving Demand, Regaining Momentum: An Overview of the World Bank’s China Economic Update

26 February 2025

Unlocking Green Business Opportunities: China’s F&B Waste Reduction and Recycling Market

Event| Beijing & Online

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