Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
On 16 April, the EU SME Centre and the Italian Chamber of Commerce in China invite you to our new webinar on e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD.com ecosystem. The keynote presentation will be followed by a Q&A session.
This free event will be held in English. It is open to all interested SMEs from EU Member States and countries participating in the Single Market Programme.
Agenda
Thursday 16 April (Brussels Time)
10:00–10:05
Opening remarks
10:05–10:50
Keynote presentation Cross-Border E-Commerce to China on JD Alberto Díaz, Co-founder and Managing Partner, Gate Kaizen
10:50–11:20
Q&A session
11:20–11:30
Closing remarks
Keynote speaker
Alberto Díaz
Co-founder & Managing Partner, Gate Kaizen
Alberto Díaz is a China market specialist with over 10 years of experience supporting European brands in entering and scaling within the Chinese market. He has worked closely with Chinese platforms, distributors, and institutions, combining hands-on operational execution with a strategic understanding of China’s digital ecosystem.
Fluent in Mandarin, Alberto organises and leads business delegations for Western founders and executives to engage directly with leading Chinese tech companies such as Alibaba, Tencent, Xiaohongshu, JD.com, and TikTok, enabling European businesses to navigate and operate within China’s digital economy.
