Consumer Series: China’s Gen Z

Cinthia Chen is a Managing Director and Partner of Boston Consulting Group. She leads the Global Advantage practice in Asia-Pacific, which covers major topics including geo-politics, Chinese companies’ globalization, global operating models, and market acceleration, etc.

Cinthia is a core leader of BCG’s Consumer Practice in Greater China. She has extensive experience in a wide spectrum of consumer sectors, advising both multinational and Chinese companies on topics such as strategy, transformation and change management, branding, digitalization, organisation & talent, globalization, M&A and post-merger integration.

Cinthia is also the head of BCG’s Center of Customer Insights in Greater China and is an expert on Customer Centricity transformation. She is the author of many BCG publications and reports such as Toward a Flourishing Aging Society, The Five Forces Shaping Asia-Pacific’s New Powerhouses, Seizing Opportunities for a Winning Future, An Evolving BRICS and the Shifting World Order, China Consumer Sentiment Report on AI 2024, The Next Chapter in China’s Consumer Story, Mind the Generation Gap, Revisiting the China Opportunities, Chinese Consumer Trends in the New Reality Series 2: The Rise of New Lifestyles, 2021 Digital Marketing Insight Report, The Surprising Resilience of Emerging-Market Consumers, China New Consumer Trends Report 2021, 2021 Digital Marketing Insight Report: DEEPLINK, New Opportunities for Brand Marketing Operations, etc.

Cinthia holds an MBA from the Fuqua School of Business at Duke University and a double degree of Industry Foreign Trade and Automatic Control from Shanghai Jiaotong University.

With 20 years of on the ground experience in China, Julien Lapka has overseen the development of some of the world’s most iconic brands. From Rolex, HSBC, Chanel, through to Cartier and Clinique La Prairie, Julien has developed positioning and customer recruitment strategies. Having started his career as a strategic planner at Saatchi & Satchi and JWT, Julien understands how to bridge consumer insight, brand positioning through to creative execution seamlessly. Julien’s work with C-Suite stakeholders within cross-functional work streams has honed his ability to deliver strategy that is both culturally and commercially.