JD for Cross-Border E-Commerce to China

  • Date
    16 April 2026
  • Beijing Time
    16:00 - 17:30
  • Brussels Time
    10:00 - 11:30
  • Location
    Online
  • Venue
    Zoom
  • Open to
    All European SMEs
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Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.

On 16 April, the EU SME Centre and the China-Italy Chamber of Commerce invite you to our new webinar on China’s e-commerce options for companies selling to China from abroad. This information session will present how to open and run an e-store on the JD ecosystem. The keynote presentation will be followed by a Q&A session.

This free event will be held in English. It is open to all interested SMEs from EU Member States and countries participating in the Single Market Programme.

Agenda

Thursday 16 April (Brussels Time)

10:00–10:05

Opening remarks

10:05–10:50

Keynote presentation
Cross-Border E-Commerce to China on JD

10:50–11:20

Q&A session

11:20–11:30

Closing remarks

Register
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EU SME Centre: China Market Research, Training, Advice | Get Ready for China
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