European Union Chamber of Commerce in China
IPR, SME Working Group Meeting: IP Protection in China’s Digital Economy
Date and Time: 18 November 2020, 15:00 -17:00 (Beijing Time)
Venue: ZOOM webinar platform
The European Union Chamber of Commerce and China IPR SME Helpdesk have jointly organized a webinar on “IP Protection in China’s Digital Economy” to provide SMEs with the tools for designing a comprehensive IP protection strategy for digital economy. During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will provide an overview of the major IP issues concerning digital economy, focusing on IP protection on e-commerce platforms, the protection of AI-intensive technologies and the use of blockchain technologies while Mr. Quentin Bottasso from Zhong Lun Law Firm will get more practical, explaining IP protection in contracts. Both experts will provide tips for designing a comprehensive IP strategy adapting to the realities of the digital economy. The webinar will end with a Q&A session where attendees can raise their questions and interact with the speakers.
Find more information about the webinar and speakers here.
15:00 – 15:10
Opening remarks by the Vice Chair of the IPR Working Group Mr. Reinout van Malenstein
15:10 – 15:15
Introduction to the services of the China IPR SME Helpdesk by Ms. Jennifer Cao
15:15 – 15:55
Presentation on the Overview of IP Protection in China’s Digital Economy by Mr. Matias Zubimendi
15:55 – 16:35
Presentation on IP Protection in Contracts by Mr. Quentin Bottasso
16:35 – 16:50
16:50 – 17:00
Closing remarks by the Chair of the IPR Working Group Mr. Filippo Sticconi
About the China IPR SME Helpdesk
The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk’s services also to the SMEs from COSME countries.