How to Export Food & Beverage Products to China

  • Date
    24 June 2016 - 24 June 2016
  • Beijing Time
    9:00 AM - 6:00 PM
  • Venue
    FIAB - Federación Española de Industrias de la Alimentación y Bebidas Velázquez 64, 3º 28001 Madrid Tel: 91 411 72 11 (Ext. 47)
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The EU SME Centre and FIAB are delighted to invite you to join our training workshop on June 24th in Madrid on How to Export Food and Beverages to China. EU SME Centre Expert Pablo Recio will provide practical advice on how to understand, prepare and implement the entire export process, by introducing you to the current market situation, how to develop your business, a look at technical barriers to entry, as well as aspects of selling online and how to put in place your own market approach.

This interactive training session will provide you with opportunities to discuss your own business case and go through specific issues with our expert on the ground.


09.00 am – 9.30 am Registro y Networking

09.30 am – 10.45 am 1. Visión general del Mercado de alimentos y bebidas en China

-Situación general y perspectivas

-Productos con mayor potencial

-Principales focos de crecimiento

-Canales de distribución

-Precios en China

-Productos orgánicos

-Escándalos alimentarios

-Protección de la marca

10.45 am – 11.00 am Pausa café

11.00 am – 12.30 pm 2. Comercialización tradicional.

-Opciones y evaluación de las formas de encontrar socios en China

-Seguimiento comercial


-Construir una relación

-Aspectos prácticos

-Casos prácticos

12.30 pm – 13.00 pm Descanso

13.00 pm – 14.30 pm 3. Barreras técnicas

-Mapa de proceso de exportación

-Mapa de proceso de importación

-Revisión por producto




-Comportamiento de aduanas

14.30 pm – 15.30 pm Almuerzo

15.30 pm – 16.30 pm 4. Comercio electrónico

-Internet en China

-Redes sociales en China

-Visión general del comercio electrónico en China

-Modelos de comercio electrónico

– El comercio electrónico de alimentos y bebidas

-Casos de las principales plataformas

-Estrategias asequibles

1630 pm – 16.45 pm 5. Siguientes pasos

16:45 pm – 17:00 pm Última sesión de preguntas


Please contact

Speaker Biography

Pablo Recio Gracia, Expert, EU SME Centre

Pablo has extensive experience supporting SMEs into China in particular in the food and drink sector. He is a specialist in market access for food and beverages to China, and assists companies setting up in China, finding business partners, understanding technical barriers, developing market entry strategies and positioning products in the market.

Pablo is Managing Director of EIBENS and has been living in China since 2005. He previously worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia) as well as private companies.

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