Get a “Micro-MBA” from Decision Base Lite

  • Date
    18 May 2017 - 18 May 2017
  • Beijing Time
    8:45 AM - 5:30 PM
  • Venue
    The British Business Centre, Beijing Room 1001, China Life Tower, 16 Chaoyangmenwai Dajie 北京市朝阳区朝阳门外大街16号中国人寿大厦1001室 英国商务中心
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The EU SME Center and the China- Britain Business Council (CBBC) invite you to join a unique “micro-MBA” workshop through participating in Celemi Decision Base – a comprehensive simulation for productive collaboration.

To develop a successful business in long-term, it is critical for employees to establish cross-functional cooperation and understand strategic decision-making.

What is Celemi Decision Base?

Celemi Decision Base is a “micro-MBA” training programme to help managers establish cross-functional cooperation in their organisation and understand how to make strategic decisions. In this training, you will have an opportunity to practice:

  • Managing your own companies and compete for customers in a rapidly changing marketplace;
  • Acting as employees from different departments, such as finance, production, marketing and corporate intelligence;
  • Taking over a company, grow it with scarce resources, battle for positions and improve profitability—in good times and bad;
  • Tackling dynamic business challenges involving analysis, strategic planning and execution.

Recommended for companies with the following issues

  • silo thinking and lack of teamwork
  • lack of financial knowledge and sense
  • uncertain in decision-making
  • increasing inventory
  • unexpected competition
  • overcapacity
  • invest now or later?
  • go into all markets or just a few?
  • borrow money or earn it first?
  • be a leader or an early follower?

What key concepts will be covered?

  • Market share and competition
  • Profitability – EBIT, EBITDA
  • Return on capital
  • Cash flow
  • Working capital
  • Cost of capital
  • Return on investments in markets, products and production

Who shall attend?

Managers, leaders and key co-workers who want to develop their strategic planning skills, analytical thinking, decision-making skills and financial acumen.

What participants will gain through the comprehensive simulation?

  • functional expertise on how financial decisions impact overall business – and how business decisions are reflected financially.
  • higher productivity through better teamwork and communication.
  • deeper understanding on strategic and tactical initiatives.
  • improved decision-making and problem-solving skills for optimal allocation of limited resources.
  • increased responsiveness to customer needs.
  • stronger business literacy and financial acumen.


08.45 – 09.00 Registration

09.00 – 10.30 Introduction to Decision Base & Run Year 1 Simulation

10.30 – 10.45 Coffee Break

10.45 – 11.15 Introduction to Year 2, Allocation of Roles

11.15 – 12.00 Team Strategic Planning

12.00 – 13.00 Lunch

13.00 – 14.30 Run Year 2 Simulation – Compare Business Results

14.30 – 15.15 Year 3 Introduction & Client Market Competition

15.15 – 15.30 Coffee Break

15.30 – 17.00 Run Year 3 – Financing, New Markets and Product Development

17.00 – 17.30 Debrief Year 3 & Strategic Plan for Year 4

17.30 End of workshop

How to Sign Up

Please register via email


EU SMEs and intermediary organisations within the EU SME Centre’s network enjoy member price.

Early-bird Discount (Before Thursday 11 May)

Members: RMB 500 | Non-members: RMB 800

The course is limited to 20 places. Pre-event registration and payment are required. Registration is on a first come, first served basis.

Full price (After 11 May)

Members: RMB 800 | Non-members: RMB 1,100


Richard Wood

Senior Consultant, Celemi Consulting (Shanghai) Co., Ltd.

Richard is a British Organisational Psychologist working for Celemi in Shanghai and is a Lead Facilitator of Celemi solutions.

Richard believes in interactive and fun learning experiences and he delivers learning solutions focusing on business acumen, leadership, project management, strategy implementation and organisational alignment.

Richard has been working in China since 2006 and is fluent in Mandarin Chinese.

Cancellation policy

Please email to cancel your registration if you cannot attend. 97% of payment will be refunded if the cancellation is made on or before 11 May (inclusive). No refunds will be made after 11 May. If you fail to notify Britcham/CBBC, we regret that you will forfeit any fee paid.

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