From Click to Customers: Chinese Social Media for European SMEs in China

Social media isn’t just a communication tool. It is a powerful engine for growth, brand building, and customer engagement, especially for SMEs. With limited budgets and lean teams, SMEs can leverage social platforms to reach niche audiences, create authentic connections, and compete with bigger players in creative, cost-effective ways.

However, China’s social media landscape comes with its own set of rules. Platforms like WeChat, Weibo, Red (Xiaohongshu), and Douyin dominate the digital world, each with unique features, audiences, and content expectations. For European SMEs, these platforms can feel unfamiliar, and language barriers, cultural differences, regulatory concerns, and limited on-the-ground experience can pose real challenges to successful communication.

To explore this dynamic space, the EU SME Centre and European Union Chamber of Commerce in China are bringing together digital marketing professionals, foreign social media influencers and business owners who have successfully built a presence in China. They will share firsthand insights on what works (and what doesn’t), how to build a following, and how SMEs can turn content into community, and community into customers.

Join us for an engaging discussion and discover how your business can stand out in China’s ever-evolving social media context.