Pricing Strategies for the Chinese Market

  • Date
    29 April 2024
  • Beijing Time
    15:30 - 17:00
  • Brussels Time
    9:30 - 11:00
  • Location
  • Venue
  • Open to
    All European SMEs
string(5) "00:00"
string(5) "00:00"

As part of their business strategy for the Chinese market, companies need to determine the right price for their products. Chinese consumers may be price sensitive towards certain products or services. However, they can be willing to pay more for products that they perceive to be of high quality or for items produced by a brand with a strong reputation. In their analysis process, it is important for companies to have proper tools to make the right assessment for their products. Their strategy needs to take into account import tariffs, price ranges of business competitors, as well as consumers’ behaviours and drivers.

In collaboration with EAS Estonia and Trade Promotion Europe, and with the support of the Italy China Council Foundation, the webinar “Pricing Strategies for the Chinese Market” aims to help European small and medium-sized enterprises on how to determine a good pricing strategy for the Chinese market and ensure their products are accessible and appealing to consumers.

Join this event to:

  • Understand which tariffs, taxes, and VAT are applicable to your products.
  • Obtain guidance on how to determine prices for your products in China.
  • Examine your competitors’ market positioning strategies.
  • Gain insights into identifying the appropriate EXW price for products.
  • Discuss how to explain your prices when interacting with a potential Chinese distribution at a trade fair.

Agenda (Brussels Time)

9:30 – 9:45

Opening remarks
Davide Orlandi, EU Partnership Manager, EU SME Centre
Ilaria Perla, Project Manager for China and Southeast Asia, EAS Estonia
Jon Salegi Martija, Policy Officer, Trade Promotion Europe

9:45 – 10:30

Pricing Strategies for the Chinese Market
Keynote presentation with a focus on FMCG and industrial products
Rafael Jimenez Buendía, China trade specialist & founder of SOAPBOX

10:30 – 11:00

Q&A session

Keynote speaker
Rafael Jimenez Buendía
China trade specialist and founder of SOAPBOX

Rafael Jimenez Buendía is an experienced trade specialist, particularly in dealings with China. He previously managed a company in Shanghai that specialised in importing food and beverage products from the European Union. Following this, he held a significant role at the EU SME Centre in Beijing, aiding small and medium-sized enterprises. Subsequently, Rafael served for five years at the Estonian government’s trade agency, focusing on facilitating exports to China. Concurrently, he shared his expertise for several years as a guest lecturer on International Business at the School of Business of Tallinn Technology University (TalTech).

Rafael is the founder of SOAPBOX, a respected weekly newsletter concentrating on China trade dynamics. He has three sons, speaks several languages, and holds an MSc in Physics.

string(5) "00:00"
string(5) "00:00"

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information