Export to China: Getting your Products to the Shelves and Protecting your IPR

The EU SME Centre, China IPR SME Helpdesk and the Mechelen Chamber of Commerce and Industry invite you to take part in our joint webinar that will explain what you should look out for when exporting to China and how to best protect your intellectual properties during the process.

During the webinar, the Centre’s Business Development Advisor Rafael Jimenez will discuss a number of paramount issues for a success exporting business to China. For example, you will learn where you can find reliable information about your targeted market, how to cooperate with importers and what common mistakes SMEs often make and how to avoid them.

China IPR SME Helpdesk expert will explain essential aspects in developing a safe strategy to protect your Intellectual Property (IP) rights in China. It will help your company prevent financial losses from counterfeiting and other IP infringements.

During the webinar you will learn:

• Information on what you need to know before starting to export to China
• Overview of how to protect your main IP rights in China
• Expert tips and watch-outs on how to build a robust export strategy to China
• Case studies

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