EU SME Breakfast Seminar Edition-Business Development

  • Date
    12 June 2015 - 12 June 2015
  • Beijing Time
    8:30 AM - 10:30 AM
  • Venue
    The Conrad Hotel Beijing Conrad Beijing 29 North Dongsanhuan Road, Chaoyang District Beijing, 100027, China 北京康莱德酒店 北京市朝阳区东三环北路29号, 100027
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Start your day productive and participate in a rewarding Breakfast Seminar every second Friday of the month. Get inspired by Business Professionals, who share with you the practical hands-on information you are looking for. During every edition, a new hot topic will be discussed, keeping you knowledgeable about the current trends within your field.

The EU SME Seminar June Edition will focus on Business Development. Come and join us on Friday morning June 12th to enjoy a breakfast and gain valuable knowledge.

Course outlines:

China Inroads will share their expertise on business development strategy in China and illustrate with 4 business cases.

• Provider of mobile ice-rinks

• Producer of catalyzers petrochemical industry

• Provider of lightning design

• Producer of food processing machinery

Dezan Shira will share their experiences in business development in China:

• Range of business engagement option

• Brief introduction of the pros and cons of the main structures (WFOEs, ROs and JVs)

• Key taxes for FIEs and the importance of “fapiao” in China

• Transition of the current business model (cases sharing)

• Business expansion to ASEAN

About the speakers:

Marinus Maaskant – China Inroad

Marinus Maaskant is co-founder and partner of China Inroads. China Inroads supports innovative companies in their expansion to the Chinese market, building a strong local foothold. With his extended experience in international consulting and coaching projects, Marinus plays a crucial role in the strategic approach to our customers in China. Marinus primarily lives in Beijing.

Angela Ma – DezanShira Beijing

Angela Ma works as a Senior Associate in the International Business Advisory team at DezanShira& Associates Beijing office. She advises clients on corporate structuring, taxation, China investments and general accounting matters. She also assists clients in structuring their market entry strategy, andadvising on compliance issues for investing in China.

Angela earned both a bachelor’s degree in accounting and finance and a master’s degree in international business from the University of Melbourne. She is also a qualified Australian CPA with more than five years of accounting and consulting experience in inbound and outbound investment structuring. She previously practiced in the specific areas of enterprise business management, cross-border investment project management, and general accounting and business administration.

If you wish to speak at other EU SME Seminars this year, please contact Ms. Samantha at

For registration, please send an email to Ms. Nicole Ong at

Date: Friday, 12 June 2015 

Time: 08:15-10:30


8:15 – 8:45 Registrations 8:45 – 9:15 Speaker 1 9:15 – 9:45 Speaker 2 9:45 – 10:00 Q&A Session 10:00 -10:30 Networking


Conrad Beijing 29 North Dongsanhuan Road, Chaoyang District Beijing, 100027, China 北京康莱德酒店 北京市朝阳区东三环北路29号, 100027


EU SMEs: 120 RMB Non-EU SMEs: 200 RMB

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