This joint training session is organized to celebrate EU women in business and to highlight the strategic role of intellectual property (IP) in strengthening competitiveness, innovation, and sustainable growth.
The session will be delivered in collaboration with the European Union Intellectual Property Office (EUIPO) and the International IP Helpdesks. It will focus on how the SME Fund can effectively support women-led businesses in building and implementing robust intellectual property strategies.
Beyond practical guidance on accessing the SME Fund, the webinar will provide a broader strategic perspective on how trademarks, designs, and patents can:
- Enhance market positioning and brand value
- Increase competitiveness and investment readiness
- Support international expansion
- Protect innovation in traditionally underserved or emerging sectors
The session aims to combine institutional tools with real business insights, offering both technical guidance and inspirational examples of female-led beneficiaries.
Agenda
10:30 – Welcome and Opening Remarks
Introduction to the initiative
The importance of supporting women entrepreneurs in the EU innovation ecosystem
10:35 – EUIPO and the SME Fund: Tools for Women-Led Businesses
Overview of the SME Fund
Available IP vouchers (trademarks, designs, patents, IP Scan)
Testimonials from female-led beneficiaries
Practical steps to apply
10:55 – Introduction to the International IP Helpdesks
Overview of the Helpdesks’ geographical coverage
Types of services provided (first-line IP support, internationalization guidance, enforcement advice)
How women entrepreneurs can access tailored support
11:00 – Practical Case Studies
Each Helpdesk presents a short case study that demonstrate how Intellectual Property rights support business growth and cross-border expansion.
12:00 – Q&A and Discussion
Register
