

Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.
This workshop will be organised by Bord Bia (Irish Food Bord Dublin) and is open to Bord Bia members only.
This half-day workshop will focus on:
Agenda
13:30 – 14:00 Registration
14:00 – 14:30 The World of WeChat
14:30 – 15:30 Tips, Trends and User Behaviour
15:30 – 16:00 Coffee Break
16:00 – 17:00 Using WeChat as an Export and E-Commerce Tool
17:00 – 17:30 What Works, What Doesn’t
17:30 – 18:00 Q&A
Register
Please note that this event is only open to Bord Bia members.