Ready for 2024: An SME-Friendly Overview of the IP Regulatory Landscape and Compliance Considerations

  • Date
    27 February 2024
  • Beijing Time
    16:00 - 18:00
  • Brussels Time
    9:00 - 11:00
  • Location
    Beijing & Online
  • Venue
    Zoom | European Chamber Beijing Offices C405, Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District, Beijing 北京市朝阳区亮马桥路五十号,燕莎中心写字楼C405
  • Open to
    All European SMEs
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The EU SME Centre, the European Chamber and the China IP SME Helpdesk are pleased to invite you to “Ready for 2024: An SME-Friendly Overview of IP Regulatory Landscape and Compliance Considerations from 2023 on Tuesday 27 February from 16:00 to 18:00 China time. During the event, experts on Chinese intellectual property (IP) regulations will share the latest updates on China’s IP landscape, with a focus on the issues that will matter most for SMEs navigating 2024.

Throughout last year, there were several important regulatory developments likely to impact SMEs’ IP protection in China. The overhaul of China’s cross-border data transfer regulations has been a major topic of discussions for businesses in China. This extends to the IP field, with implications for SMEs doing research and development (R&D). Bad-faith-actor trademark registration also continues to be a major challenge for SMEs. Overall, many companies are still trying to understand just how much of an effect recent regulatory developments will have. Finally, 2023 ended with the release of the Implementing Regulations for the Patent Law, which came into effect on 20 January 2024. These regulations provide more detailed provisions to implement the amendments made to the 2020 Patent Law and bring China’s patent framework further in line with the international norm.

Mr Albert Tsui, Partner at Anjie Broad, will deliver updates on data protection issues as they relate to SMEs’ IP challenges. His presentation will be followed by an overview of updates to trademark and patent protection frameworks by Ms Lisa Lu, IP Business Advisor at the China IP SME HelpdeskMr Bai Yajun, Chair of the European Chamber’s Intellectual Property Rights Working Group,  will then lead a question-and-answer session.

How to Register

To register, please send an email to Ms. Ester Cañada Amela, EU SME Centre Advocacy Manager, and indicate whether you would like to attend online or onsite in Beijing.

Agenda (CST)

15:45 – 16:00

Registration at the venue
For onsite participants in Beijing

16:00 – 16:10

Opening remarks
Bai Yajun, IPR Working Group Chair, European Chamber

16:10 – 16:40

IP Developments on Data Protection from 2023
Albert Tsui, Partner, Anjie Broad

16:40 – 17:10

An Overview of New Trademark and Patent Regulations
Lisa Lu, IP Business Advisor, China IP SME Helpdesk

17:10 – 17:55

Q&A session

17:55 – 18:00

Closing remarks

Albert Tsui
Partner, Anjie Broad

Albert Tsui has been practicing law in Mainland China and Hong Kong for 20 years. Between 2010 and 2017, Albert was the Chief Asia Brand Protection Director and China Lead Counsel for a world-famed mobile device maker. Albert’s solid in-house experience enables him to put himself into clients’ shoes, and take business reality and profitability into full consideration in delivering every piece of legal advice.

Albert represents Chinese and international clients alike in various inbound and outbound legal matters. A dually qualified lawyer in China Mainland and Hong Kong with right of audience in all levels of China’s Civil Courts, Albert is proficient in both common law and civil law systems.

Lisa Lu
China IP SME Helpdesk, IP Business Advisor

Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition.

During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.

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