Chinese outbound tourism to the European Union had been a growing trend until 2019. More than 11 million Chinese tourist arrivals to the EU were registered that year, a 5% increase from 2018, with France, Italy, and Germany as the most popular destinations. On average this flow involved stays longer than 10 days with an […]
To introduce your products to the market in China, should your company choose JD Worldwide, Tmall Global, Kaola, Xiaohongshu, WeChat or another popular platform? The answer is, as often, that it depends: on your target audience, on your budget, on your marketing strategy. To help you navigate China’s main e-commerce platforms and gain a clear […]
Over the years, many brands of cosmetics hailing from Europe, from Japan, from Korea and other shores have entered the Chinese market and have gradually become household names. While offering many opportunities, the Chinese market may seem daunting at first to small and medium-sized businesses due to its vast size, language barrier and complex market […]
It has been a year since the Beijing Winter Olympics sparked wider consumer interest in winter sports in China, with consumption hits including the event’s mascot Bing Dwen Dwen. While the winter sports industry is fast-growing, it is time to take stock of the sector in China after the momentum created by the Olympics, in […]
Jak odnieść sukces? Wprowadzenie polskich produktów mleczarskich na chiński rynek China is the fourth largest dairy producer in the world and the second largest in Asia. With 90 billion USD (RMB 572 billion) in revenues generated by the sector in 2020, China is the second-largest dairy market after the US and the world’s largest one […]
With China reopening its borders, many EU SMEs are once again eager to do business with the country. Identifying the right channel and most adapted platform to enter the Chinese market is of paramount importance, as different paths are now open to SMEs that approach China for the first time. To help European businesses assess […]
On April 20-21, EU-Startups be hosting the next edition of its annual EU-Startups Summit. This exclusive in-person event will showcase many of Europe’s hottest startups coming together to learn from some of the most successful European entrepreneurs of today. Ready for two days of networking, inspiration and learning? During this event, Dr Sara Medina, Member of the […]
Chinese outbound tourism to the European Union had been a growing trend until 2019. More than 11 million Chinese tourist arrivals to the EU were registered that year, a 5% increase from 2018, with France, Italy, and Germany as the most popular destinations. On average this flow involved stays longer than 10 days with an […]
