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Despite significant improvements to China’s intellectual property rights legal framework, innovative European SMEs, including those with research and development (R&D) capabilities, continue to face challenges in securing effective protection and enforcement of their intellectual property in the Chinese market. Persistent issues, including bad-faith trademark applications, counterfeiting, insufficient compensation for infringement, and lengthy dispute resolution procedures, […]

Pets have become big business in China. Pampered dogs, cats, and other furry companions are now a common sight in large cities and beyond. Imported kibble and food cans make up a sizeable part of the market, alongside all kinds of premium snacks. This webinar recording is intended as a guide to European SME brands […]

The Chinese market can present significant potential for Ukraine small and medium-sized enterprises, especially in the food and beverage sector. However, exporting to China requires navigating a complex business environment with strict regulatory requirements, intellectual property considerations and strong domestic competition. To inform and guide SMEs interested in exporting F&B products from Ukraine to China […]

Livestreaming has become a popular marketing tool in China, as consumers tend to shop online for most product categories. For European SMEs, understanding how livestreaming works in China is essential to assessing its potential as part of a wider marketing strategy. On 6 November, we invite you to explore China’s livestreaming landscape, from the platforms […]

Organised specifically for Romanian companies participating in the China International Import Expo (CIIE) 2026, this webinar will provide practical guidance on preparing for trade fairs in China, engaging potential business partners and making the most of exhibition opportunities. This information session is co-organised by the EU SME Centre and the Consulate General of Romania in […]

Organic food is gaining ground in China as increasingly health-conscious consumers pay greater attention to food quality, safety and sustainability. For European SMEs, this evolving market presents opportunities, but also requires a clear understanding of local regulations and certification requirements. On 30 October, the EU SME Centre and the Italian Chamber of Commerce in China […]

The 2026/2027 Inter-Chamber SME Working Group Position Paper outlines recent policy and regulatory developments affecting European SMEs in China throughout the past year. Its key recommendations aim to address issues encountered by small and medium-sized enterprises, including in access to financing, timely payments, and IPR protection. About the the Inter-Chamber Small and Medium-sized Enterprise Working Group The […]

Pets have become big business in China. Pampered dogs, cats, and other fur balls are now a common sight in large cities and beyond. Imported kibble and food cans make up a sizeable part of the market, alongside all kinds of premium snacks. To guide European SME brands looking to export pet food to China, […]