China’s Pet Food Market: Regulations and Market Access

webinar| 26 October 2026

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Pets have become big business in China. Pampered dogs, cats, and other furry companions are now a common sight in large cities and beyond. Imported kibble and food cans make up a sizeable part of the market, alongside all kinds of premium snacks.

This webinar recording is intended as a guide to European SME brands looking to export pet food to China. Bi Jun, Regulatory Affairs Manager at knoell Shanghai, presents the evolution of the market in recent years and details the compliance requirements and regulatory framework to import pet food to China.

About the speaker
Bi Jun
Regulatory Affairs Manager, knoell

Bi Jun is a toxicology scientist and regulatory affairs manager with extensive expertise in regulatory affairs for feed, feed additives, veterinary drugs, and biocides in China. He has worked for over a decade with knoell, growing into a trusted expert in animal health regulatory affairs.

A recognised regulatory expert for feed, veterinary drugs, and veterinary disinfectants in China, he regularly manages and monitors toxicological studies. His expertise includes comprehensive toxicological profiles, preparation of summaries for toxicological studies under EU REACH registration, as well as technical support across a wide range of Chinese regulations (pesticides, new chemical substances, medical devices, cosmetics, veterinary drugs).

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If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
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EU SME Centre: China Market Research, Training, Advice | Get Ready for China
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