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The Chinese market can present significant potential for European small and medium-sized enterprises. However, it presents a complex business environment shaped by strict regulatory requirements, intellectual property considerations and strong domestic competition. To provide guidance to Bulgarian SMEs interested in exporting to the Chinese market, the EU SME Centre is organising on 24 March a […]

Agrifood products represent a significant share of the European Union’s exports, and European agricultural goods are widely recognised across global markets for their quality. From fresh produce, meat and daity, to wines and spirits, the EU’s agrifood sector is retains a competitive edge for combining high standards and a long heritage. China remains an important […]

Small and medium-sized enterprises make up more than 99 per cent of registered companies worldwide and account for the vast majority of employment in both Europe and China. Agile and entrepreneurial, SMEs are often better positioned than large companies to adapt quickly to market challenges; yet, they are also more vulnerable to regulatory complexity, economic […]

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates. In 2026, the EU […]

Following the publication of “Simple Steps to Minimise Risks of Scams“, the EU SME Centre and the European Chamber invite SMEs to a workshop on how to conduct commercial background checks and due diligence in China. The purpose of this workshop is to detail the main tools available to European SMEs to help them minimise […]

Many EU SMEs assume that because they do not sell their products in China, there is no need to register trademarks or obtain patent protection in China. However, this mindset carries significant legal and commercial risks especially given China’s role as the world’s manufacturing hub. With the rise of cross-border e-commerce, counterfeits of EU SMEs’ […]

The Chinese market presents a dynamic and complex consumer landscape. European SMEs introducing products and services to this market need to determine which segments they are targeting. Potential consumers of imported products, living for the most part in urban areas, have varied preferences depending on their age group, purchasing power, and international exposure. Knowing the […]

Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates. For the first episode […]