The Understanding China Conference returns to Brussels on 10 December 2025. This year, our flagship annual event will unfold as a one-day, content-rich programme, bringing together policymakers from EU institutions, analysts, business leaders, and industry experts. Participants will decode the latest developments shaping EU–China relations and the business environment for SMEs. With keynote speeches and […]
Tailored for European SMEs planning to enter or expand in China, this hybrid workshop will focus on solving the key HR challenges that often limit international business growth. Recognising the complexity of China’s labour ecosystem, the event will bring together experts to explain the country’s policies, recruitment channels, and compliant employment solutions in clear, practical […]
The global technology landscape is transforming at an unprecedented pace. Innovations in areas such as artificial intelligence, quantum computing and clean energy are not only driving economic change but also reshaping global competition, as nations and corporations strive to secure leadership in the technologies that will shape the next industrial era. At this pivotal moment, […]
Video chapters Practical advice for Bulgarian F&B exporters Bulgarian F&B exports to China have been rising in recent years. Chinese consumers show interest in high-quality and authentic European food products, creating a space for Bulgaria to showcase its strengths. However, understanding market access is key to avoid common hurdles. Navigating complex regulations related to food […]
Please note that access to this event requires a special pass. If you already hold a pass to the China International Import Expo (CIIE), it will also grant you access to this side event. If not, please fill in the form at this link by 29 October noon (CST) to apply for a separate event pass (this […]
Europe’s cosmetics industry is one of its export success stories: it is innovative, high-value, and a major source of jobs. Between 2015 and 2024, EU exports of cosmetic products (HS code: 3304) doubled in value, rising from around €15 billion to €30 billion. Over the same period, China’s imports of cosmetics have soared. In 2024, […]
For European small and medium-sized enterprises aiming to enter or expand in the Chinese market, trade fairs can be an effective way to connect with potential partners and showcase their products. However, attending a trade show without a clear plan rarely leads to significant benefits. Success depends on setting objectives, selecting the right fairs, and […]
Bulgarian F&B exports to China have been rising in recent years. Chinese consumers show interest in high-quality and authentic European food products, creating a space for Bulgaria to showcase its strengths. However, understanding market access is key to avoid common hurdles. China’s food & beverage market can present Bulgarian SMEs with notable challenges but also […]
