Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates. In 2026, the EU […]
Following the publication of “Simple Steps to Minimise Risks of Scams“, the EU SME Centre and the European Chamber invite SMEs to a workshop on how to conduct commercial background checks and due diligence in China. The purpose of this workshop is to detail the main tools available to European SMEs to help them minimise […]
The Chinese market presents a dynamic and complex consumer landscape. European SMEs introducing products and services to this market need to determine which segments they are targeting. Potential consumers of imported products, living for the most part in urban areas, have varied preferences depending on their age group, purchasing power, and international exposure. Knowing the […]
Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates. For the first episode […]
You can now stream the playlist of recorded sessions of the 2025 Understanding China Conference on the EU SME Centre’s YouTube channel and through our website. If you have follow-up questions about the topics covered, do not hesitate to get in touch with the EU SME Centre’s experts to receive free information. Opening remarksKeynote speakers:– […]
China is now the world’s largest and most dynamic e-commerce market. Rapid digitalisation, sophisticated consumers and powerful online platforms have reshaped how products are discovered and bought. For European SMEs, cross-border e-commerce (CBEC) can offer a practical route into the Chinese market, enabling direct sales to consumers without establishing a full local presence. CBEC can […]
Cross-border e-commerce (CBEC) enables European SMEs to sell directly to Chinese consumers through dedicated platforms. Currently, the “Positive List” of goods allowed to be imported into China via CBEC comprises 1476 products, mostly consumer goods, including food and beverage products. With CBEC, imported goods are cleared by customs without the need for pre-market access product […]
The year 2025 has been shaped by uncertainty. From shifting global trade dynamics and financial market volatility to structural pressures in key economies, the world has had to navigate constant change. Yet amid all the turbulence, the global economy, including China’s economy, has demonstrated a certain degree of resilience and stability, managing to sustain growth […]
