The Chinese market promises many opportunities for European SMEs that have the products, services and know-how to match the many demands of Chinese consumers and companies. At the same time, it is a market with many challenges that need to be fully taken into account way before planning your China strategy.
 

The EU SME Centre’s Self-Diagnosis Tool is comprised of one general quiz, and four specialised modules. Each quiz/module contains a series of basic and advanced questions on different aspects of China’s business environment, product regulation, finance and taxation, and human resources. Upon completion of each module, you will be provided a score assessing your level of readiness to enter China. A tailor-made list of good practices, further readings, and FAQs will also be provided for each specific question, to help you better understand how best to prepare for China.

How does it work