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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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ICT | Tech

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Cosmetics

E-Commerce

Financing & Taxation

Food & Beverage

Green Development

Healthcare

Human Resources

ICT | Tech

Risk Mitigation

Standards & Compliance

Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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The Honey Market in China: Opportunities and Hurdles for European Producers

article| 1 September 2026

Food & Beverage

Key Findings: Information Gathering Survey for the 2026/2027 Inter-Chamber SME WG Position Paper

article| 16 June 2026

Advocacy SME Position Paper

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Food Additives in China: Regulations and Practical Cases

guideline| 20 May 2026

Food & Beverage Alcohol Dairy Food Additives

Simple Steps to Minimise Risks of Scams

guideline| 12 January 2026

Risk Mitigation Due Diligence Dispute Resolution

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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SME Position Paper 2026/2027

report| 29 September 2026

Advocacy SME Position Paper

China Market Access for Consumer Goods

report| 15 December 2025

Standards & Compliance Textiles and apparel Cosmetics Consumer Goods CCC

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Livestreaming in China

webinar| 10 November 2026

E-Commerce Marketing Contract

The Organic Food Market in China

webinar| 2 November 2026

Food & Beverage

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Partners' Hub

Enterprise Europe Network China

Become a Partner
Partners’ Hub
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans.
Connect here with the official partners of the EU SME Centre and explore their latest activities.

Partners' Hub

Hungarian Chamber of Commerce and Industry

The Hungarian Chamber of Commerce and Industry is Hungary’s largest business organisation, representing more than 900 000 registered enterprises through its nationwide chamber network.With a history spanning 175 years, HCCI promotes the interests of businesses while contributing to the country’s economic development. It also supports Hungarian companies in building international partnerships, entering foreign markets, and strengthening their competitiveness.

Enterprise Ireland

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.

Enterprise Europe Network China
The EU SME Centre is a proud international partner of the Enterprise Europe Network.
Discover how to benefit from all the services of the Network here.

Enterprise Europe Network China

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

View all Upcoming Events

26 November 2026

How to Promote Your Brand on RedNote

Event| Online

10 December 2026

Supply Chain Regulations in the EU and China

Event| Guangzhou & Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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29 October 2026

Policy News for SMEs in China: October 2026

Supreme Court Issues First Dispute Resolution Opinions on AI Issues Supreme People’s Court (SPC) China’s Supreme People’s Court has issued…

29 October 2026

The EU SME Centre Takes Part in Europe-China Fair 2026 in Chengdu

From 21 to 23 October 2026, the EU SME Centre participated in the 19th Europe–China Business and Technology Cooperation Fair…
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Market Access

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25 March 2026

Get to Know China: Challenges and Opportunities for Bulgarian SMEs in the Chinese Market

10 July 2025

Access2Markets: My Trade Assistant Tool Presentation for European Industry Representatives

Organised by European Commission and EU Delegation to China

26 November 2024

How to Enter the Chinese Market: Different Channels and Approaches

12 November 2024

Get to Know the Chinese Market

Navigating the Chinese Market: Insights and Strategies

webinar| 11 October 2024

Market Access Business Basics

03 October 2024

Navigating the Chinese Market: Insights and Strategies

03 September 2024

IP Strategies and Market Access in China for Green Technologies

Opportunities and Challenges in the Chinese Market for Slovenian SMEs

webinar| 29 March 2024

EU SME Centre Interview with AWEX: Building Bridges for Belgian SMEs Exporting to China

21 March 2024

Market Access About the Centre

14 December 2022

Get Ready to Enter the Market in China

Invest in China: How to Navigate the Negative Lists

article| 12 July 2019

Understanding China’s Latest Draft Negative List for Market Access

article| 4 May 2016

Market Access Investment

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