Green Harvest: The Evolution of China’s Wine Market

webinar| 19 January 2024

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information

Get an overview of the dynamics of the Chinese market for wine with this webinar. Our Business Advisor sums up the recent figures, consumption drivers, channels and emerging trends, as well as domestic production and imports into China. Obtain tips and recommendations for selling or promoting wine in the Chinese market, including on aspects unique to EU products. Three experts active in the promotion of European wines in the Chinese market share their insights on branding and marketing.

Video time stamps

EU SME Centre Introduction

– Our services and activities for European SMEs

CICC introduction

– The China-Italy Chamber of Commerce

Wine report introduction

– China’s Wine Market(s)

Wine market overview

– Consumption of wine in China

Consumer profiles

– Key findings

Imports

– Wine imports into China

Sales channels

– Selling wine in China

Outlook

– Emerging trends in the wine market

Market entry

– Requirements to enter the Chinese market

GACC CIFER System

– Product registration with the Chinese customs

Labelling

– Requirements on wine imports

Opportunities and tips

– Advice for European producers

Case study 1

– Michele Taccetti, CEO, China 2000 Srl

Case study 2

– Simone Semprini, Sales and Wine Educator, VM Fine Wines

Case study 3

– Francesco D’Aprile, Partner, P&D Consulting

Q&A session

– Panel discussion with three wine market experts

Speakers
Alessio Petino
Business Advisor, EU SME Centre

Alessio has worked for 7+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.

Michele Taccetti
CEO, China 2000 Srl; Tuscany region promoter, China-Italy Chamber of Commerce

Michele Taccetti has been involved in doing business with China since 1995, following in the footsteps of his father who had been among the pioneers of international trade exchanges between China and Italy in the 1980s.

At the beginning of his career, Michele worked for five years in the Florence-based office of China Resources, one of the most important state-owned trading enterprises in China. After that, he founded China 2000 Srl, a consulting and import-export company promoting Made in Italy products and services in the Chinese market, also with education and training activities. Although the firm’s main focus was originally the textile industry, in recent years, the agri-food sector has become more prominent.

Michele has been accredited by the Italian Ministry of Economic Development and SACE as a Temporary Export Manager.

Simone Semprini
Sales and wine educator, VM Fine Wines

Simone Semprini is a professional sommelier trained in Italy and London and based in Shanghai since 2013. He is the Shanghai Area Manager of VM Fine Wines. VM Fine Wines was founded in 2010; it stands for Vinicio, an Italian entrepreneur who has been doing business in China since 1994, and Martin, a Chinese businessman with a passion for Italian wine and food.

The company directly imports and sells Italian wine in the Chinese market; it is also active in other product categories such as coffee. VM Fine Wines is the exclusive importer and distributor in China of around 250 different labels from 30 wineries from all over Italy. It has a number of warehouses and offices across China in order to guarantee a quick delivery of products and optimise its services to Chinese consumers.

Francesco D’Aprile
Partner, P&D Consulting

Francesco D’Aprile is an experienced entrepreneur and business consultant with more than two decades of experience in doing business with China. Francesco is a partner at P&D Consulting, a boutique consulting firm that offers customised business and management consulting solutions, primarily to Italian entrepreneurs and SMEs looking to internationalise in the Chinese market. Most of the clients represented come from the agri-food sector, especially wine, but also olive oil and traditional foods from the Italian southern region of Puglia.

More information on China’s Wine Market

Get a full picture of the current wine market in China, with consumption, production, import figures, and market entry requirements, in our report China’s Wine Market(s): Drivers, Technical Requirements, and Opportunities for EU Producers. The report includes practical advice on registering F&B products with the China Customs, labelling, and selecting sales channels in the country.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information