Stream the Sessions of the 2025 Understanding China Conference

webinar| 26 January 2026

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You can now stream the playlist of recorded sessions of the 2025 Understanding China Conference on the EU SME Centre’s YouTube channel and through our website. If you have follow-up questions about the topics covered, do not hesitate to get in touch with the EU SME Centre’s experts to receive free information.

Opening remarks
Keynote speakers:
– Igor Kalinic, Head of Sector, European Innovation Council and SMEs Executive Agency – EISMEA, European Commission
– Lorenzo Riccardi, EU SME Centre Phase V Consortium Representative
Watch the Opening remarks on YouTube >
Watch on our website >

Session 1
Update on EU-China Relations
Keynote speakers and panellists:
– Aleksandra Kozlowska Dabkowska, Far East Unit, DG Trade, European Commission
– François Godement, Special Advisor Asia and America, Institut Montaigne
– Cui Hongjian Director, Department for European Studies, China Institute of International Studies
Watch the session on EU-China Relations on YouTube >
Watch on our website >

Session 2
Looking Back, Looking Forward: China’s 15th Five-Year Plan
Philippa Jones, Founding Partner, China Policy
Watch the session on China’s 15th Five-Year-Plan on YouTube >
Watch on our website >

Session 3
De-risking without Decoupling
– Ester Cañada Amela, Advocacy Manager, EU SME Centre
– Cameron Johnson, Senior Partner, Tidal Wave Solutions
– Jacob Gunter, Head of Program “Economy and Industry”, MERICS
Watch the session De-risking without Decoupling on YouTube >
Watch on our website >

Session 4
China’s Role in the Green Transition
Belinda Schäpe, China Policy Analyst, Centre for Research on Energy and Clean Air (CREA)
Watch the session China’s Role in the Green Transition on YouTube >
Watch on our website >

Session 5
Digital Transformation, Technology, and Data Security
– Elio de Tullio, Expert, China IP SME Helpdesk
– Simone Ciampi,General Manager, Exprivia IT Solutions (Shanghai)
Watch the session on the Digital Transformation and Cybersecurity on YouTube >
Watch the session on IP for Tech and AI >
Watch on our website >

Session 6
Emerging Consumer Trends in China

Sadie Bargeron, Global Brand Consultant, Jing Daily
Watch the session Emerging Consumer Trends in China on YouTube >
Watch on our website >

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information
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EU SME Centre: China Market Research, Training, Advice | Get Ready for China
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