Create an account

Selling to China on WeChat: E-Commerce Series

Tags
E-Commerce Cross-Border E-Commerce
webinar| 17 March 2026

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information
Create an account

What cross-border e-commerce options does China’s ubiquitous app WeChat have for foreign companies? Can a European small business open a WeChat e-store to sell a range of products without registering a company in China or setting up a joint venture? In this video from our March 2026 webinar, Rixin Jiang, CEO and Co-founder of Nordic Friend, explains the WeChat ecosystem, the differences between WeChat mini-programs, service accounts, and official accounts, and shares practical tips with European SMEs.

Video chapters

Introduction

– Presentation agenda

WeChat’s ecosystem

– The all-in-one app logic and social e-commerce landscape

The storefront: WeChat mini-programs

– How to set up and run a Weixin mini-program

WeChat official accounts

– Account types and marketing value

WeChat video channels

– How to use video to boost your visibility

WeChat advertising

– Integrations across Tencent channels

E-commerce integrations

– Compatibility with other platforms

Practical tips

– Main takeaways and common mistakes to avoid

About the speaker
Rixin Jiang
CEO, Nordic Friend

Rixin Jiang is CEO and Co-founder of Nordic Friend, a China-focused digital marketing agency operating in both Europe and China. He has extensive experience working with European and global clients from various industries, helping them develop localised brand strategies, marketing solutions, and media relations in the Chinese market, including but not limited to government, tourism, education, retail, food, aviation, and B2B industry companies. Rixin holds MA and BA degrees from the Journalism School of Renmin University of China and has spent years living and working in Stockholm and Helsinki.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information
Create an account

Related publications

Filter by tags
Cosmetics E-Commerce Financing & Taxation Food & Beverage Green Development Healthcare Human Resources ICT | Tech Risk Mitigation Standards & Compliance
EU SME Centre: China Market Research, Training, Advice | Get Ready for China
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.