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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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Cosmetics

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Food & Beverage

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ICT | Tech

Risk Mitigation

Standards & Compliance

Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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China’s Safeguard Investigation into Imported Beef

article| 1 January 2026

Food & Beverage Meat

EU SME Centre Newsletters – Browse the Latest Issues and Subscribe

article| 22 December 2025

Newsletter

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Simple Steps to Minimise Risks of Scams

guideline| 12 January 2026

Due Diligence Dispute Resolution Risk Mitigation

Guide to Trade Fairs in China

guideline| 11 October 2025

Trade Fairs

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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China Market Access for Consumer Goods

report| 15 December 2025

Standards & Compliance Textiles and apparel Cosmetics Consumer Goods CCC

SME Position Paper 2025/2026

report| 17 September 2025

Advocacy SME Position Paper

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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Selling on TMall Global: E-Commerce Webinar Series

webinar| 29 January 2026

Cross-Border E-Commerce E-Commerce Marketing

Stream the Sessions of the 2025 Understanding China Conference

webinar| 26 January 2026

Information and Communication Technology (ICT) Green Development Consumer Goods Understanding China Conference Risk Mitigation

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Partners' Hub

Become a Partner
Partners’ Hub
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans.
Connect here with the official partners of the EU SME Centre and explore their latest activities.

Partners' Hub

IASP

The International Association of Science Parks and Areas of Innovation (IASP) is the leading association of innovation communities. A worldwide membership-based association founded in 1984. An independent, non-profit, non-governmental organisation.Managed by experts in science and technology parks and areas of innovation.A Board of Directors made up of members from many different countries.Procedures that ensure we will always retain a true international identity: there cannot be more than two voting directors from the same country.A multilingual management team with world headquarters in Malaga (Spain) and a branch office in Beijing (China).Our mission is to be the global network for science and technology parks (STPs), innovation districts (IDs), areas of innovation (AOIs) and other innovation spaces, driving growth, internationalisation and effectiveness for our members.

Genopole

Genopole, founded in 1998, is the oldest French biocluster fully dedicated to biotechnology, genomics, cell and gene therapies as applied to healthcare, synthetic biology, bioproduction for food & agriculture, cosmetics and industry. It unites innovative high-tech life science companies, hospital, public and private research and higher education facilities in a single site in the south of Paris. Today, Genopole is a major actor in France’s research and a key element of its industrial landscape for biotech and genomics.Our three main strategic areas are innovative therapeutics, computational genomics and bioeconomy. Genopole has a mature and fertile campus with over 2,600 staff members employed onsite by 63 biotech companies, 21 public research labs, and 29 cutting-edge shared- access technology platforms and university training courses (University of Evry Paris-Saclay).Genopole is renowned for its scientific excellence in biotherapies. It is home to two French pioneers in the sector: Genethon for gene therapies in rare diseases, and I-Stem for the study of human pluripotent stem cells and their use in cell therapies. Indeed, Zolgensma, the first gene therapy to be approved for the childhood neuromuscular disease spinal muscular atrophy, was the fruit of research done at Genethon. The model developed by Genopole, that is, a biocluster uniting research, entrepreneurship, training and medicine, has shown its potential. An industrial biotherapies sector has come to be at Évry-Courcouronnes in partnership with national, European and global networks. Today, the value chain is complete, from R&D through to GMP production: initial and continuous training, academic research, technology transfer accelerator for rare and common diseases, businesses providing R&D and services, a stem cell bank under construction and a gene therapy production facility. The initial successes in clinical trials and the market arrival of the resulting therapeutic innovations for both rare and common diseases have laid a path for no less than a third revolution in medicine. Genopole and its actors are able and willing to accompany this revolution and bring answers to the challenges within it. They are helping to build a sector of biotherapies.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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12 March 2026

E-Commerce Series: Selling on WeChat

Event| Online

26 February 2026

Risk Mitigation: Commercial Background Checks and Due Diligence in China

Event| Beijing & Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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30 January 2026

Policy News for SMEs in China: January 2026

China’s New Value-Added Tax Law Enters into Effect State Council The new VAT Law introduces significant changes to the previous…

04 January 2026

Call for Experts: Report on Food Additives in China

In 2022, the EU SME Centre produced a report on food additives, followed by a webinar on the topic. Since…
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Food and Beverages Technical Requirements and Labelling (2015 Update)

Tags

guideline| 30 August 2015

Please note that some of the content of this guideline is now outdated. We invite you to send us your questions about technical requirements and labelling in China to receive free information and advice: Ask the Expert >

You will also find information on our page dedicated to Food and Beverage in China.

Pre-packaged food and beverage products exported to China need to obtain a sanitary certificate and comply with labelling requirements among others. All imported food and beverages are subject to inspection by the China Entry-Exit Inspection and Quarantine Bureau (CIQ).