Exporting F&B from Bulgaria to China

Video chapters

Practical advice for Bulgarian F&B exporters

Bulgarian F&B exports to China have been rising in recent years. Chinese consumers show interest in high-quality and authentic European food products, creating a space for Bulgaria to showcase its strengths. However, understanding market access is key to avoid common hurdles. Navigating complex regulations related to food safety, import requirements, and intellectual property protection can be demanding.

To provide practical information to Bulgarian small and medium-sized companies interested in the Chinese market, the EU SME Centre and the Trade Office of the Bulgarian Consulate General in Shanghai, with the support of APACCCEEC and the Plovdiv Chamber of Commerce and Industry, have organised this webinar in October 2025.

Watch this session for an overview of the regulatory constraints, the CIFER procedure, as well as key considerations on IP, marketing, and product promotion in the Chinese market, by the EU SME Centre Business Advisor David Lavorel.

Do you have a question about F&B exports to China? You can reach out to our experts here.

Keynote speaker

David Lavorel

Business Advisor, EU SME Centre

As the Business Advisor of the EU SME Centre, David Lavorel advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.

A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.

During his career, he has advised hundreds of SMEs on how to approach the Chinese market, with a particular focus on industrial and infrastructure sectors.