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Advice

Advocacy

Training

Self-Diagnosis Tool
Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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Articles

Guidelines

Reports

Case Studies

Webinars

FAQs

Service Providers
Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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China’s Safeguard Investigation into Imported Beef

article| 11 August 2025

Food & Beverage Meat

Survey Key Findings: Information Gathering Survey for the 2025/2026 Inter-Chamber SME WG Position Paper

article| 26 May 2025

Advocacy SME Position Paper

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Exporting Meat Products to China: 2025 Update

guideline| 16 June 2025

Food & Beverage Meat

Payment Options and Foreign Exchange Control in China: 2025 Update

guideline| 10 April 2025

Payment Business Basics

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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SME Policy Environment Report: 2025 Update

report| 25 July 2025

Advocacy Policy Environment Policy Environment Report

Ways to Enter the Chinese Market: 2025 Update

report| 19 May 2025

Enter the Market Business Basics

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Cross-Border E-Commerce Retail E-Commerce Cosmetics

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development Case Study Series

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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From Click to Customers: Chinese Social Media for European SMEs

webinar| 3 July 2025

Working Group Meeting E-Commerce Advocacy Marketing

Payment Options & Foreign Exchange Control in China

webinar| 27 May 2025

Payment Business Basics

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Our Partners

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

Business Tampere

Business Tampere is the economic development agency for the Tampere region, promoting vitality, attracting investments, and supporting local businesses in growth and internationalization through collaboration.What does Business Tampere do?We support local companies in growth, internationalization, and developing the business ecosystem,assist in building networks and fostering research and development collaborations,encourage participation in development projects and experiments,promote investments and assist in company relocation to the region, andprovide businesses with information about the region’s business and innovation environment.Business Tampere is owned by the municipalities of the Tampere region: Tampere, Kangasala, Lempäälä, Nokia, Orivesi, Pirkkala, Vesilahti, and Ylöjärvi. Business Tampere collaborates closely with the public sector, educational institutions, and companies in the area.

European Clusters Alliance

European Clusters Alliance connects the clusters with European institutions on the one hand, and among each other on the other hand. ECA facilitates connections and solutions to the challenges we face. The alliance positions industrial clusters as key agents in the European innovative ecosystem for the development and growth of our economy and competitiveness.The association joins 25 national associations of clusters and ambassadors from countries without national cluster networks. Through the networks, ECA unites more than 1000 cluster organisations on European level. These make up for 150,000 of our most innovative businesses and around 11,000 universities, research centres, and public institutions.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

View all Upcoming Events

23 September 2025

Don’t Miss Our Next Event, Subscribe to Our Newsletter

Event| Online

19 September 2025

Interpreting the EU’s Toolbox Episode 7: The EU’s Sanctions Framework

Event| Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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23 September 2025

Don’t Miss Our Next Event, Subscribe to Our Newsletter

Event| Online

19 September 2025

Interpreting the EU’s Toolbox Episode 7: The EU’s Sanctions Framework

Event| Online
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AWEX

Address

Place Sainctelette 2, 1080 Bruxelles

Contact

Organisation Type

Export & Investment Agency

Member state

Belgium

Languages

English, French

Country and Region

Belgium

Website

https://www.awex.be/en

About AWEX

The Wallonia Export & Investment Agency or AWEX, is the public service in Wallonia in charge both of attracting foreign investment to Wallonia-Belgium and to stimulate foreign trade by assisting the companies established in our region in their export endeavours.

It constitutes a one-stop shop for all foreign companies interested in locating to Wallonia or expanding their existing activities and is the complete partner for all Walloon companies wishing to develop overseas.

Advice

Advocacy

Training

Self-Diagnosis Tool

Articles

Guidelines

Reports

Case Studies

Webinars

FAQs

Service Providers

Our Partners

Business Tampere

European Clusters Alliance

Become a Partner

Upcoming Events

News Corner

AWEX

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Member state

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Country and Region

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