To help European SME exporters navigate the Chinese market, the EU SME Centre and Beci – Brussels Chamber of Commerce invite you to a webinar that will introduce China’s regulatory environment, sales channels, as well as best practices when selecting potential partners and distributors.
During this session, David Lavorel, Business Advisor at the EU SME Centre, will provide an overview of the market and its current trends, with practical advice on how to start exporting to China and build strong relationships with local trade partners. The session will include tips on how to identify and respond to potential scams, and how SMEs can conduct due diligence in China.
Agenda
Wednesday 20 May (Brussels Time)
10:00–10:10
Opening remarks
10:10–11:00
Unlocking China: Market Insights, Emerging Trends, and Risk Protection David Lavorel, Business Advisor, EU SME Centre
11:00–11:15
Q&A session
About the speaker
David Lavorel
Business Advisor, EU SME Centre
As the Business Advisor of the EU SME Centre, David Lavorel advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.
A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.
During his career, he has advised hundreds of SMEs on how to approach the Chinese market, with a particular focus on industrial and infrastructure sectors.
