In this video, EU SME Centre Business Advisor David Lavorel presents key elements for European SME exporters getting ready to export to China. The presentation includes an overview of regulatory constraints such as mandatory standards and conformity assessments to enter the Chinese market. The webinar also covers market research before starting to export, with content recommendations to assess the potential demand for your product in the Chinese market.
You will then get practical information on how to export to China and distribute your products, weighing options of general trade and cross-border e-commerce for products listed on the CBEC Positive List. The video includes marketing considerations, to ensure that your products can be found by Chinese consumers, on social media and other platforms.
In the last part of the video, you will find advice on due diligence and risk mitigation for SMEs. This session is a recording from our May 2026 webinar organised in partnership with Beci – Brussels Chamber of Commerce and Enterprise Europe Brussels.
A question about business in China? Ask the expert
The EU SME Centre provides free first-line support services to SMEs from EU Member States and countries participating in the Single Market Programme. If you have questions about business operations in China, you can ask us for advice or book a consultation with our Business Advisor.
About the speaker
David Lavorel
Business Advisor, EU SME Centre
As the Business Advisor of the EU SME Centre, David Lavorel advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.
A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.
During his career, he has advised hundreds of SMEs on how to approach the Chinese market.
