Cross-border e-commerce can allow European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols. Furthermore, goods imported into China via CBEC enjoy preferential tax rates.
In 2026, the EU SME Centre and the China-Italy Chamber of Commerce are organising a series of webinars with practical guidance on China’s major e-commerce platforms. For the third episode of the series, on 12 March, we invite European small and medium-sized enterprises to a session on how to sell products via WeChat, China’s ubiquitous app and digital ecosystem.
This information session will present the main characteristics of WeChat for e-commerce, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session.
This free event will be held in English. It is open to all interested SMEs from EU Member States and countries participating in the Single Market Programme.
Agenda
Thursday 12 March (CST)
16:00–16:05
Opening remarks
16:05–16:50
Selling on WeChat: A Practical Guide for European SMEs
16:50–17:10
Q&A session
17:10–17:15
Closing remarks
