Intellectual Property Protection in a Brave New Digital World: A Primer for SMEs
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China’s laws and regulations in the field of cyberspace have apply to all entities and individuals operating from within mainland China. EU firms with legal presence in the country have to fulfil all the obligations mandated by China’s legal framework. At the same time, existing laws and regulations have an extraterritorial reach, which applies to overseas entities based abroad in case:
Hence, EU SMEs falling under this scope will need to comply with Chinese laws and regulations even without a legal presence in China. A dedicated entity or representative must be appointed in China by overseas PI processors. China has established a robust framework for punishing or retaliating such cases, including the Anti-Espionage Law, the Foreign Trade Law, and Anti-Foreign Sanctions Law.
Despite this, in such cases, monitoring non-compliant cases and enforceability outside the territory of China will be challenging. But future operations within mainland China will certainly be affected.
All websites and mobile apps that want to legally operate and provide online services in mainland China, must obtain an ICP License (Internet Content Provider License). The ICP license ensures compliance with Chinese internet regulations and facilitates smoother operations for businesses targeting Chinese consumers or offering services in China; websites or apps operating without an ICP license may be blocked by Chinese internet service providers, making them inaccessible within mainland China.
There are two types of ICP licenses:
Both ICP filing and ICP commercial license require the company to be a legal entity in mainland China. Companies without legal representation in mainland China cannot host a website in mainland China, unless they partner with local partners. While being a joint venture or wholly foreign-owned enterprise (see FAQ “What types of companies can I establish in China?”) is generally sufficient for ICP filing, for the ICP commercial license it is generally required that the applicant is a Chinese domestic entity. In such cases, EU entities will need to work with a local partner.
At the same time, if a website is stored outside mainland China (e.g. Hong Kong or in the EU), companies may choose not to obtain the ICP license. However, such websites will face slower loading speeds and restricted access within mainland China, impacting user experience.
Over the past few years, China’s central government regulators have established a robust framework for cybersecurity, data security and personal information protection. These stipulate a number of requirements and obligations for any entity operating in China; as well as for foreign entities, even if without legal representation in China, but providing certain products or collecting data in China (see FAQ “Do I need to comply with China’s cybersecurity laws?”).
A central part of the framework relates to cross-border data transfers. The requirements and procedures are summarised as follows:
If the personal information is anonymised, without the possibility to restore it to its original state, then it is not subject to cross-border transfer restrictions (unless it is classified as “important data” – see below).
China has issued a number of standards for the identification of important data. These include general principles, as well as guidelines for specific sectors. Essentially, operators will be notified by relevant authorities in case the data processed by them is considered important data. Detailed “negative lists” are also being published by Chinese Free Trade Zones to regulate cross-border data transfers from their jurisdictions.
In practice, the impact on EU SMEs is, so far, more limited compared to large multinational corporations and research institutions. Exceptions can be found in case EU SMEs have active R&D operations within China, and operate in highly strategic sectors (e.g. semiconductors, mining, etc.) and/or sectors where massive amount of personal information is collected (e.g. life sciences, automotive)
Finally, it must be noted that remote access, from abroad, to a document hosted in China is also considered as cross-border data transfer, even if there is no transfer per se.
The EU SME Centre has developed a solid amount of materials and knowledge in the field. For more details, please reach out to us via the Ask the expert service.
Chinese laws and regulations require that, for certain IT/software products, several additional requirements and obligations may apply, including the obtainment of relevant certifications. These may include, for instance:

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