Services
Advice

Advocacy

Training

Self-Diagnosis Tool
Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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Articles

Guidelines

Reports

Case Studies

Webinars

FAQs

Service Providers
Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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Survey Key Findings: Information Gathering Survey for the 2025/2026 Inter-Chamber SME WG Position Paper

article| 26 May 2025

Advocacy SME Position Paper

Waste Reduction: Managing the F&B Industry’s Environmental Impact

article| 16 May 2025

Food & Beverages Green Development

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Exporting Meat Products to China: 2025 Update

guideline| 16 June 2025

Food & Beverages Meat

Payment Options and Foreign Exchange Control in China: 2025 Update

guideline| 10 April 2025

Payment Business Basics

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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Ways to Enter the Chinese Market: 2025 Update

report| 19 May 2025

Enter the Market Business Basics

Waste Reduction and Recycling in China’s F&B Sector

report| 27 November 2024

Food & Beverages Green Development

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail cross-border e-commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverages Green Development Case Study Series

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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From Click to Customers: Chinese Social Media for European SMEs

webinar| 3 July 2025

Working Group Meeting E-Commerce Advocacy Marketing

Payment Options & Foreign Exchange Control in China

webinar| 27 May 2025

Payment Business Basics

FAQs
Practical answers to the 68 most frequently asked questions we receive from business enquiries: selecting e-commerce platforms, registering a company in China, invoicing and paying the right taxes, getting products certified and hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Our Partners

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

Business Tampere

Business Tampere is the economic development agency for the Tampere region, promoting vitality, attracting investments, and supporting local businesses in growth and internationalization through collaboration.What does Business Tampere do?We support local companies in growth, internationalization, and developing the business ecosystem,assist in building networks and fostering research and development collaborations,encourage participation in development projects and experiments,promote investments and assist in company relocation to the region, andprovide businesses with information about the region’s business and innovation environment.Business Tampere is owned by the municipalities of the Tampere region: Tampere, Kangasala, Lempäälä, Nokia, Orivesi, Pirkkala, Vesilahti, and Ylöjärvi. Business Tampere collaborates closely with the public sector, educational institutions, and companies in the area.

European Clusters Alliance

European Clusters Alliance connects the clusters with European institutions on the one hand, and among each other on the other hand. ECA facilitates connections and solutions to the challenges we face. The alliance positions industrial clusters as key agents in the European innovative ecosystem for the development and growth of our economy and competitiveness.The association joins 25 national associations of clusters and ambassadors from countries without national cluster networks. Through the networks, ECA unites more than 1000 cluster organisations on European level. These make up for 150,000 of our most innovative businesses and around 11,000 universities, research centres, and public institutions.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

Press Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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10 July 2025

Access2Markets: My Trade Assistant Tool Presentation for European Industry Representatives

Event| Online

Organised by European Commission and EU Delegation to China

20 July 2025

Don’t Miss Our Next Event, Subscribe to Our Newsletter

Event| Online

Press Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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07 July 2025

Job Openings at the EU SME Centre: Join Our Team in Phase V

The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European…

24 June 2025

ICS2 Explained: EU’s New Cargo Information System to Enhance Supply Chain Security

The European Union is rolling out a new advance cargo information system designed to improve security and safety in the…
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Paradigm Communications

Beijing office: +86-10-8580-0783; Shanghai office: +86-21-6360-5511 Address

Room 904, Block D, Soho New Town, 88 Jian Guo Road, Chaoyang District, Beijing 100022; Room 1402, Chun Shen Jiang Building, 400 Zhejiang Middle Road, Huangpu District, Shanghai 200001

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Industry

Advisory / Consulting, Communication and Marketing

Organisation Type

Consultancy

Languages

English, Chinese

Country and Region

China

Website

https://www.paradigm.com.hk

About Paradigm Communications

Paradigm Communications is an independent public relations consultancy in China specialising in corporate and marketing communications services. Established in 1998, we have offices in Beijing and Shanghai. We have provided services to clients in some 35 Chinese cities. We are well versed in utilising both conventional and digital media initiatives to support our clients’ communications needs in China. The majority of our clients are multinational corporations, industry co-operatives, foreign government departments or semi-government organisations.

Advice

Advocacy

Training

Self-Diagnosis Tool

Articles

Guidelines

Reports

Case Studies

Webinars

FAQs

Service Providers

Our Partners

Business Tampere

European Clusters Alliance

Become a Partner

Upcoming Events

Press Corner

Paradigm Communications

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