The Chinese market can present significant potential for European small and medium-sized enterprises. However, it presents a complex business environment shaped by strict regulatory requirements, intellectual property considerations and strong domestic competition.
To provide guidance to Bulgarian SMEs interested in exporting to the Chinese market, the EU SME Centre is organising on 24 March a new webinar on market entry with the China IP SME Helpdesk, the Bulgarian-Chinese Chamber for Industrial Development (BCCID) and Sociedade Portuguesa de Inovação (SPI).
The session will provide practical insights into the structure and characteristics of the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also highlight the importance of taking early action to protect a company’s intellectual property rights.
The event will be conducted in English. It is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.
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